{"id":10268,"date":"2021-01-12T14:47:01","date_gmt":"2021-01-12T21:47:01","guid":{"rendered":"https:\/\/www.westaf.org\/?p=10268"},"modified":"2024-07-31T07:36:39","modified_gmt":"2024-07-31T14:36:39","slug":"bi-weekly-recap-january-11-2021","status":"publish","type":"post","link":"https:\/\/staging.wearecreativewest.org\/fr\/bi-weekly-recap-january-11-2021\/","title":{"rendered":"Bilan bimensuel : 11 janvier 2021"},"content":{"rendered":"

Salutations aux administrateurs et coll\u00e8gues de WESTAF :<\/span><\/p>\n

Bienvenue au premier r\u00e9capitulatif bimensuel de 2021. Je sais que je n'ai pas besoin de vous le dire, mais cela fait d\u00e9j\u00e0 une ann\u00e9e qui restera grav\u00e9e \u00e0 jamais dans nos m\u00e9moires, et nous ne sommes m\u00eame pas \u00e0 la moiti\u00e9 du mois de janvier. \u00c0 WESTAF, nous avons poursuivi notre travail, m\u00eame si notre gouvernement \u00e9tait attaqu\u00e9 par des terroristes et des \u00e9meutiers nationaux. Pour moi, franchement, il a \u00e9t\u00e9 difficile de ne pas simplement consommer les informations en continu et de ne pas faire d\u00e9filer les messages de malheur sur mon appareil, m\u00eame si cela me fait me sentir encore plus mal, et qu'il y a d'autres choses importantes \u00e0 faire. Mais je ne peux pas m'en emp\u00eacher. Pour l'\u00e9quipe WESTAF, nous avons encourag\u00e9 les soins personnels autant que possible, m\u00eame si la vie et le travail continuent d'avancer inexorablement. Insurrection mise \u00e0 part (!), nous attendons avec impatience notre f\u00eate virtuelle de fin d'ann\u00e9e du 21 janvier - la \u00ab WESTAFaganza ! \u00bb Merci au comit\u00e9 de c\u00e9l\u00e9bration d'avoir organis\u00e9 ce qui s'annonce comme une r\u00e9union vraiment amusante et inspir\u00e9e - et dont nous avons cruellement besoin. Ce sera un jour apr\u00e8s l'inauguration, alors peut-\u00eatre que nous nous sentirons un peu plus optimistes quant \u00e0 l'ann\u00e9e qui nous attend tous. Un travail formidable continue d'\u00eatre r\u00e9alis\u00e9 dans toute l'organisation, et je suis particuli\u00e8rement enthousiasm\u00e9 par les diff\u00e9rentes nouvelles pages de vente et de d\u00e9monstration lanc\u00e9es sur nos produits professionnels. Lisez la suite pour plus de d\u00e9tails.<\/span><\/p>\n

LA VICE-PR\u00c9SIDENTE TENIQUA BROUGHTON SERA HONOR\u00c9E PAR L'UNIVERSIT\u00c9 D'\u00c9TAT D'ARIZONA (CG)<\/b><\/h2>\n

Le 21 janvier, je suis ravie d'annoncer que notre propre Teniqua Broughton sera honor\u00e9e lors d'une c\u00e9r\u00e9monie virtuelle sp\u00e9ciale avec le prix ASU MLK Community Servant-Leadership Award d\u00e9cern\u00e9 par le comit\u00e9 Dr. Martin Luther King Jr. de l'ASU. Teniqua est une championne de l'\u00e9ducation artistique depuis deux d\u00e9cennies, avec des r\u00f4les \u00e0 l'ASU Gammage, Free Arts of Arizona et plus encore, avant de fonder VerveSimone en 2013. Dans son r\u00f4le de consultante, Broughton soutient les organisations \u00e0 but non lucratif dans les domaines des arts, de la culture, des services sociaux et de l'\u00e9ducation. Teniqua est \u00e9galement directrice ex\u00e9cutive de State of Black Arizona, une organisation \u00e0 but non lucratif qui g\u00e8re des programmes de leadership et produit des donn\u00e9es sur les Afro-Am\u00e9ricains dans l'\u00c9tat. De la part de votre famille WESTAF, un amour, un respect et des f\u00e9licitations immenses et bien m\u00e9rit\u00e9s, Madame la Vice-Pr\u00e9sidente.<\/span><\/p>\n

MISE \u00c0 JOUR ARTX (CG)<\/b><\/h2>\n

Nous tenons \u00e0 remercier chaleureusement le Comit\u00e9 de d\u00e9veloppement du conseil d'administration pour le travail acharn\u00e9 qu'il a accompli jusqu'\u00e0 pr\u00e9sent afin de garantir notre premi\u00e8re conf\u00e9renci\u00e8re pour ArtX 2021. Notre conf\u00e9renci\u00e8re initiale de janvier, la Dre Lisa Cooper, a d\u00e9couvert un conflit d'horaire in\u00e9vitable, nous l'accueillerons donc le 28 avril. Nous avons demand\u00e9 \u00e0 une autre organisation un cr\u00e9neau pour fin janvier ou f\u00e9vrier et nous vous informerons d\u00e8s qu'il sera confirm\u00e9. En attendant, un grand merci \u00e0 l'administrateur Bassem Bejiani et \u00e0 sa partenaire Lisa Burns pour leur g\u00e9n\u00e9reux don \u00e0 WESTAF afin de couvrir les honoraires de la Dre Cooper. Un geste tr\u00e8s attentionn\u00e9 et g\u00e9n\u00e9reux en effet - merci.<\/span><\/p>\n

PROCHAINES R\u00c9UNIONS DU CONSEIL D'ADMINISTRATION ET DES COMIT\u00c9S (CG)<\/b><\/h2>\n

Janvier et f\u00e9vrier sont des mois tr\u00e8s charg\u00e9s pour le conseil d'administration de WESTAF. Le comit\u00e9 ex\u00e9cutif se r\u00e9unira bri\u00e8vement cette semaine, le 13 janvier, pour faire le point apr\u00e8s les vacances et examiner les finances des deux premiers mois de l'exercice 21, entre autres points \u00e0 l'ordre du jour. Comme vous le savez, les 3 et 4 f\u00e9vrier sont les dates des r\u00e9unions d'hiver de notre comit\u00e9 et de notre conseil d'administration, toujours virtuelles, sans surprise. Nous avons un ordre du jour tr\u00e8s charg\u00e9, notamment des mises \u00e0 jour de nos coll\u00e8gues des affaires et de la politique de WESTAF, ainsi que des pr\u00e9sentations de certains invit\u00e9s sp\u00e9ciaux que vous ne voudrez pas manquer : un rapport sur les priorit\u00e9s de la politique artistique f\u00e9d\u00e9rale de l'administration Biden\/Harris de Heather Noonan avec la League of American Orchestras et le Cultural Advocacy Group ; un rapport sur notre partenariat South Arts ELC et l'\u00e9volution continue et intrigante du programme WESTAF ELC de Salvador Acevedo, professeur de longue date de l'ELC, collaborateur et ami, et un tour d'horizon des recommandations sur nos strat\u00e9gies de collecte de fonds pour la fondation de la consultante Beka Whitson de Whitson Strategies. Pour l'instant, nous suivons tous les m\u00eames statistiques de pand\u00e9mie sinistres en attendant que le d\u00e9ploiement national du vaccin soit pris en charge par une administration plus comp\u00e9tente, donc je pense que lorsque nous pourrons nous rencontrer \u00e0 nouveau en personne, cela sera probablement assez clair pour nous tous. Il y a une faible possibilit\u00e9 pour mai, je suppose, mais j'en doute vraiment. J'ai bon espoir pour octobre \u00e0 Denver.<\/span><\/p>\n

WESTAF ANALYSE LE PROJET DE LOI HR 133 SUR LES AFFECTATIONS BUDG\u00c9TAIRES CONSOLID\u00c9ES, 2021 (21 D\u00c9CEMBRE 2020) ET LE COMMUNIQUE \u00c0 L'AGENCE DES ARTS DE L'\u00c9TAT ET AUX R\u00c9SEAUX DE D\u00c9FENSE DES ARTS DE L'\u00c9TAT (DH)<\/b><\/h2>\n

On December 23, WESTAF released a <\/span>briefing <\/span><\/a>to state arts agencies and state arts advocacy groups analyzing HR 133, the legislative vehicle for the latest pandemic relief package and a comprehensive appropriations bill. The analysis was conducted by the AAP team and referenced work jointly conducted by members of the Cultural Advocacy Group to analyze the bill. The bill includes a range of areas that affect the arts and cultural sector, commercial and nonprofit, and that support a wide range of constituencies nationwide. There are a number of measures that advance equity, which for the arts and cultural sector include the proposed creation of a Smithsonian American Women\u2019s History Museum and a National Museum of the American Latino. The Small Business Administration will implement a new $15 billion grant program dedicated to providing support for \u201cshuttered venue operators.\u201d $2 billion is specifically designated for organizations with less than 50 FTE employees. The program will provide grants of up to $10 million for eligible organizations, which include live venue operators or promoters, theatrical producers, live performing arts organization operators, relevant museum operators, motion picture theatre operators, or talent representatives that meet other requirements. This multi-billion dollar investment in venues is the realization of Save our Stages, which WESTAF endorsed in its bill form on behalf of Senator Amy Klobuchar (D-MN) in July 2020. $167.5 million each is allocated for the National Endowment for the Arts and the National Endowment for the Humanities, which is $5.25 million more than the 2020 enacted levels and rejects the White House\u2019s budget request proposal to eliminate the agencies. The bill includes language that permits grant funds appropriated this year and in fiscal years 2019 and 2020 to be used for operating expenses. The bill also ensures that priority is given to providing services or awarding financial assistance for projects, productions, workshops, or programs that serve underserved populations.<\/span><\/p>\n

ANNONCE DU S\u00c9MINAIRE DE LEADERSHIP ET DE D\u00c9FENSE DES ARTS 2021 (DH)<\/b><\/h2>\n

WESTAF a annonc\u00e9 que notre s\u00e9minaire sur le leadership et le plaidoyer dans le domaine des arts (ALAS) 2021 se tiendra les mercredi 24 et jeudi 25 f\u00e9vrier 2021. Cette ann\u00e9e, l'ALAS sera organis\u00e9 virtuellement avec un objectif \u00e9largi. Le s\u00e9minaire comportera une s\u00e9rie de tables rondes et d'intervenants qui partageront leurs connaissances sur des sujets li\u00e9s au plaidoyer f\u00e9d\u00e9ral, \u00e0 l'engagement des membres du Congr\u00e8s et \u00e0 la transformation du domaine. Les pan\u00e9listes confirm\u00e9s \u00e0 ce stade incluent C\u00e9zanne Charles, cofondateur du studio de design rootoftwo ; Hal Real, fondateur de World Cafe Live, pr\u00e9sident de la Mid-Atlantic Arts Foundation et pr\u00e9sident de la National Independent Venue Foundation ; Heather Noonan, vice-pr\u00e9sidente du plaidoyer \u00e0 la League of American Orchestras et coordinatrice du Cultural Advocacy Group ; et les copr\u00e9sidents du Western Arts Advocacy Network (WAAN) Manny Cawaling, directeur ex\u00e9cutif d'Inspire Washington, et Julie Baker, directrice ex\u00e9cutive de California Arts Advocates. Nous enverrons des mises \u00e0 jour et des d\u00e9tails suppl\u00e9mentaires sur la r\u00e9union dans les semaines \u00e0 venir \u00e0 mesure que de plus amples informations seront disponibles. Une annonce a \u00e9t\u00e9 envoy\u00e9e au conseil d'administration de WESTAF et au r\u00e9seau des agences artistiques nationales et nous enverrons bient\u00f4t une annonce aux participants potentiels. Les inscriptions ouvriront plus tard ce mois-ci sur la plateforme \u00e9v\u00e9nementielle Aventri. Nous esp\u00e9rons que vous pourrez nous rejoindre.<\/span><\/p>\n

CVSUITE ET LA NASA : LE PROJET D'\u00c9CONOMIE CR\u00c9ATIVE ET DE RELANCE FINALIS\u00c9 ET SERA PUBLI\u00c9 \u00c0 LA SUITE D'UN \u00c9V\u00c9NEMENT DE LA CHAMBRE DE COMMERCE DES \u00c9TATS-UNIS CETTE SEMAINE (DH)<\/b><\/h2>\n

The CVSuite team finalized the Creative Economy and Recovery report being produced in collaboration with NASAA (a paid contract), which will be provisionally released on Monday, January 18, 2020 following a US Chamber of Commerce, NASAA, Americans for the Arts, and National Endowment for the Arts event,<\/span> Starring Role: Arts and Entertainment in the Pandemic Era<\/span><\/a>. The report, 92 pages and 22,951 words in length with over 120 sources in its final draft form, features 11 case studies from states and communities across the country\u2014Arizona, Arkansas, Georgia, Maryland, Massachusetts, Minnesota, Nebraska, Tennessee, Vermont, Washington, and West Virginia. In each, resilient regions and creative industries, dynamic organizations, well-established and innovative initiatives and programs, and a number of creative economy-supportive public policies are examined. In Arizona, the Arizona Creative Communities Institute is explored alongside the development of the creative economy in selected communities. The place of arts and culture within the regional development aspirations of Northwest Arkansas and the art-led economic development of Western Massachusetts are also explored alongside a suburban creative district in Prince George\u2019s County Maryland and cultural tourism in Appalachian Tennessee. Recent legislation that creates the pathway to a statewide creative districts program in Nebraska that builds upon its growing creative economy is also explored. The award-winning radio music program Mountain Stage and Charleston, West Virginia\u2019s music industry are also explored as is the meteoric rise of Georgia\u2019s film industry. The creative economy strategies that leverage the rich historical, scenic, and cultural assets of rural regions in Southern Minnesota and Northeast Kingdom Vermont are also presented. Bellevue, Washington\u2019s thriving digital creative economy, particularly a growing gaming industry, is considered in the context of its emergence as a tech hub. These textured stories also present CVSuite data that point to growing industries and job markets in some creative economies and high concentrations of creative activity in states and regions that are not often identified as creative centers.\u00a0<\/span><\/p>\n

LES AGENCES ARTISTIQUES DE L'\u00c9TAT DE LA R\u00c9GION DE L'OUEST D\u00c9BOURSENT \u00c0 CE JOUR 14485 MILLIONS DE FONDS D'AIDE DE L'\u00c9TAT AU SECTEUR DES ARTS ET DE LA CULTURE DANS L'OUEST (DH)<\/b><\/h2>\n

The total in state-directed relief funds directly supporting arts and culture and administered by state arts agencies has risen to over $85 million across the region including a <\/span>Un plan d'aide de 14 millions de dollars pour la culture de l'Oregon<\/span><\/a>, a $19.5 million allocation of state relief funds to the Utah Division of Arts and Museums through the <\/span>Programme Cr\u00e9er dans l'Utah<\/span><\/a>, le<\/span> Allocation de 1 million de dollars \u00e0 la Commission des arts de l'Arizona<\/span><\/a>, le <\/span>Programme de subventions d'aide de 14,3 millions de dollars par la Commission des arts de l'\u00c9tat de Washington et le D\u00e9partement du commerce de l'\u00c9tat de Washington<\/span><\/a>, le <\/span>$7.5 million in state relief funding recently awarded to Colorado Creative Industries<\/span><\/a>, le <\/span>$2.4 million the Wyoming Arts Council received from the Wyoming Governor’s Office through the CARES Act for arts and cultural relief<\/span><\/a>Le bureau du gouverneur du Nevada pour le d\u00e9veloppement \u00e9conomique a d\u00e9bours\u00e9 des fonds de secours en cas de pand\u00e9mie aux organisations artistiques et culturelles (et \u00e0 d'autres organisations \u00e0 but non lucratif et entreprises) par le biais du $40 million <\/span>Programme de subventions pour le soutien technique d'urgence en cas de pand\u00e9mie (PETS)<\/span><\/a> and partnered with the Nevada Arts Council to offer technical assistance. Montana Arts Council\u2019s CARES program received supplemental support from the Montana Governor\u2019s Office of Budget and Program Planning to meet demand for their grants to individuals and organizations. All of these state arts agencies have shown tremendous leadership in making the case for the value of arts and culture and their need for support during this period of extreme disruption, and there looks to be more good news on the horizon in other states. Notably, California Governor Gavin Newsom\u2019s $575 million Early Action Budget proposal, part of a $4.5 billion recovery proposal, includes $25 million for small cultural institutions, such as museums and art galleries, that have been constrained by the pandemic in their ability to educate the community and remain financially viable to be disbursed by California Governor’s Office of Business and Economic Development. Funding for a new California Creative Corps Program, a modern creative workforce program (what some might call a \u201cWPA-style program\u201d), is also included in the budget proposal to be launched by California Arts Council. WESTAF facilitated a special WAAN knowledge sharing session on strategies for securing state relief funds in August 2020, and participates in regular and ongoing dialogues with Californians Arts Advocacy and the WESTAF supported lobbyist in California on strategies for securing state relief funding for the arts and cultural sector including individual artists.<\/span><\/p>\n

LANCEMENT DE LA DEMANDE DE TOURWEST REPORT\u00c9 POUR LE CYCLE DE SUBVENTION 2021-2022 (LM)<\/b><\/h2>\n

En raison des effets sans pr\u00e9c\u00e9dent de la pand\u00e9mie de COVID-19, l'\u00e9quipe TourWest de WESTAF s'est efforc\u00e9e d'offrir autant de flexibilit\u00e9 que possible pour accommoder notre communaut\u00e9 de pr\u00e9sentateurs et d'artistes pendant cette p\u00e9riode difficile. Dans un effort pour continuer \u00e0 offrir cette flexibilit\u00e9, l'\u00e9quipe SRI a d\u00e9cid\u00e9 d'apporter des modifications au processus de candidature et aux directives au d\u00e9but du nouveau cycle de candidature afin de mieux servir les pr\u00e9sentateurs de notre r\u00e9gion. Pour cr\u00e9er la candidature la plus r\u00e9fl\u00e9chie et la plus pertinente, la date de lancement a \u00e9t\u00e9 report\u00e9e \u00e0 f\u00e9vrier 2021. La nouvelle date de lancement n'affectera pas le calendrier du cycle de subvention. Les projets admissibles doivent toujours avoir lieu entre le 1er septembre 2021 et le 31 ao\u00fbt 2022. La date limite de candidature du 1er avril 2021 restera \u00e9galement la m\u00eame. Une annonce sera publi\u00e9e prochainement avec la date de lancement de la candidature ainsi que les d\u00e9tails des changements et des am\u00e9nagements apport\u00e9s \u00e0 la candidature 2021-2022 qui refl\u00e9teront les effets de la pand\u00e9mie de COVID-19 et de l'\u00e9volution de notre domaine.<\/span><\/p>\n

LANCEMENT DE L'APPLICATION WESTAF ELC21 (MS)<\/b><\/h2>\n

January 8 saw the launch of the <\/span>WESTAF ELC 2021 program application.<\/span><\/a> This program typically takes place in Denver, but given the ongoing pandemic, the program will take place online March 18-24, 2021. We welcome back our longtime faculty members, Salvador Acevedo and Margie Reese. Madalena Salazar and David Holland will continue to play a role on the faculty, in addition to managing the program. We encourage trustees to recommend qualified applicants and share the announcement with their networks. Applications will be due at 5:00 p.m. Mountain time, Monday, February 1st, 2021. For more information, please reach out to Madalena (<\/span>madalena.salazar@westaf.org<\/span>).<\/span><\/p>\n

L'\u00c9QUIPE SRI PR\u00c9SENTE LA CONF\u00c9RENCE APAP|NYC+ 2021 (DH)<\/b><\/h2>\n

L'Association of Performing Arts Professionals (APAP), l'organisation nationale de services, de d\u00e9fense et d'adh\u00e9sion pour l'industrie de la pr\u00e9sentation des arts du spectacle, organise une conf\u00e9rence virtuelle du 8 au 12 janvier 2021, et la nouvelle pr\u00e9sidente et directrice g\u00e9n\u00e9rale de l'APAP, Lisa Richards Toney, a offert \u00e0 WESTAF un si\u00e8ge gratuit en tant que partenaire. Lani Morris et David Holland assisteront \u00e0 la conf\u00e9rence et concentreront leur participation sur les sessions li\u00e9es aux pratiques d'\u00e9quit\u00e9 dans le domaine (y compris l'accessibilit\u00e9) et aux sujets de d\u00e9fense et de politique. Nous pr\u00e9voyons \u00e9galement d'assister \u00e0 des vitrines ind\u00e9pendantes pour en savoir plus sur la mani\u00e8re dont les artistes interpr\u00e8tes pr\u00e9sentent leur travail dans les espaces num\u00e9riques pendant cette p\u00e9riode.\u00a0\u00a0<\/span><\/p>\n

DIRECTEUR DE LA RECHERCHE EN RESPONSABILIT\u00c9 SOCIALE ET INCLUSION (DH)<\/b><\/h2>\n

Les entretiens du premier tour sont termin\u00e9s et six candidats ont \u00e9t\u00e9 pr\u00e9s\u00e9lectionn\u00e9s pour le poste de directeur de la responsabilit\u00e9 sociale et de l'inclusion. Le comit\u00e9 d'\u00e9valuation des candidatures se r\u00e9unira cette semaine pour proc\u00e9der \u00e0 la s\u00e9lection des finalistes pour les entretiens.<\/span><\/p>\n

FINANCES ET ADMINISTRATION (AH)<\/b><\/h2>\n

Merci \u00e0 Lauren, Jess et Becca d'avoir tenu le fort des finances et des RH pendant les vacances afin que Becky et Amy puissent prendre une pause apr\u00e8s le travail de terrain de l'audit ! Maintenant, nous nous remettons tous sur la bonne voie pour la nouvelle ann\u00e9e. Becca est occup\u00e9e avec le processus d'embauche du nouveau directeur SRI, ainsi qu'avec d'autres besoins \u00e9mergents. Janae a rejoint l'\u00e9quipe et aura un acc\u00e8s en lecture seule au syst\u00e8me financier et au syst\u00e8me bancaire en ligne afin qu'elle puisse soutenir les \u00e9quipes des finances et de ZAPP \u00e0 partir de la semaine prochaine (en plus d'autres services de soutien utiles en mati\u00e8re de RH et d'op\u00e9rations). Merci, Janae ! Amy et Becky sont occup\u00e9es \u00e0 compiler les documents requis pour notre d\u00e9claration de revenus annuelle, qui sera g\u00e9r\u00e9e par Plante Moran. Becky prend en charge davantage d'approbations de codage \u00e0 partir de ce mois-ci : il s'agit d'une premi\u00e8re \u00e9tape d'une transition o\u00f9 son poste g\u00e9rera plus compl\u00e8tement le processus de cl\u00f4ture mensuelle. Lauren et Jess avancent dans la transition des clients de ZAPP vers les paiements par TEF (transfert \u00e9lectronique de fonds), ce qui n\u00e9cessite des ajustements dans leurs processus financiers, \u00e0 partir de ce mois-ci.\u00a0<\/span><\/p>\n

PLAN STRAT\u00c9GIQUE (NS)<\/b><\/h2>\n

La derni\u00e8re r\u00e9union de la cohorte Politique a eu lieu \u00e0 la mi-d\u00e9cembre, sous la direction de son parrain, David Holland. Le groupe a examin\u00e9 en profondeur nos trois documents de cadrage avec les conseils de David et a identifi\u00e9 les \u00e9l\u00e9ments que le groupe devait prioriser. Les chefs de cohorte, Justine et Janae, rencontreront David d\u00e9but janvier pour discuter des prochaines \u00e9tapes de la cohorte et pour continuer \u00e0 \u00e9laborer des plans de collaboration avec les conseillers fiduciaires. Une grande victoire pour la cohorte commerciale a \u00e9t\u00e9 de terminer le nettoyage des champs suppl\u00e9mentaires dans Zoho pour rendre le CRM de WESTAF plus uniforme dans toute l'organisation. La cohorte s'est \u00e9galement concentr\u00e9e sur l'automatisation de davantage de t\u00e2ches dans le but d'augmenter les ventes et les revenus. Son prochain objectif est d'\u00e9tudier une nouvelle plate-forme potentielle Artist Desktop o\u00f9 les artistes peuvent g\u00e9rer leurs entreprises sur une seule et m\u00eame plate-forme.<\/span><\/p>\n

MARKETING ET COMMUNICATION (LH)<\/b><\/h2>\n

This week, the MarComm team announced the postponed grant cycle for the 2021 <\/span>Tourn\u00e9e Ouest<\/span><\/a> program as well as the launching of the <\/span>Emerging Leaders of Color 2021<\/span><\/a> application. The team continues to make updates to the WESTAF website, including a brand new Technology page and a reformatted and more navigable News page, both scheduled to go live in January. It is also wrapping up work on the Leaders of Color website, now scheduled to launch in February. In tech product marketing, the team recently launched a brand new <\/span>Planifier une d\u00e9mo<\/span><\/a> page on the GO Smart sales site and launched its first GO Smart marketing campaign for the fiscal year, an email campaign to a targeted list of grant makers based on our product personas. The team is also currently working on segmenting a list of over 2,800 potentials for CaFE that contains up to four CaFE personas, including its first target: gallery directors. The team plans to launch the CaFE Galleries campaign via email and social media (with video ads) in late January. CVSuite also recently launched another campaign around its <\/span>Specialized Impact Reports<\/span><\/a> to a new marketing list, which so far has generated eight leads. The team submitted content for the January National Endowment for the Arts Newsletter and is currently working on the February edition of <\/span>WESTAF Now<\/span><\/i>. In meeting and event planning, with Natalie Scherlong\u2019s great work, the team has selected an online event management software (<\/span>Aventr<\/span><\/a>i), which it will debut at the 2021 Arts Leadership and Advocacy Seminar scheduled for late February. The MarComm team (+Natalie) is working on a plan to onboard the convenings team onto Aventri and will begin building out a registration page (and then a more expanded site) for ALAS ’21. Kelly Ernst (honorary MarComm team member!) has stepped in to help design the ArtX logo, which she has been working on with feedback from the ArtX committee. She plans to design a set of basic assets by the end of the month.\u00a0<\/span><\/p>\n

CAF\u00c9 (RV)<\/b><\/h2>\n

L'\u00e9quipe CaFE (ainsi que les ventes et le marketing) est pr\u00eate pour 2021 avec un coup d'envoi sur les progr\u00e8s des OKR au premier trimestre, une r\u00e9union Zoom pour r\u00e9fl\u00e9chir \u00e0 de nouveaux sujets de webinaires, de blogs et de newsletters, une nouvelle campagne marketing ciblant les galeries et les mus\u00e9es, une interface utilisateur d'administration redessin\u00e9e qui sera bient\u00f4t publi\u00e9e et le rattrapage de plus de 40 nouveaux prospects du mois dernier.<\/span><\/p>\n

CVSUITE (KE)<\/b><\/h2>\n

CVS a termin\u00e9 la r\u00e9union sur les objectifs trimestriels et les r\u00e9sultats cl\u00e9s (OKR) au cours de laquelle elle a discut\u00e9 et ajust\u00e9 les objectifs. Les OKR sont g\u00e9n\u00e9ralement en bonne voie avec le site de vente et le guide d'utilisation. Trevor termine les ajustements du guide d'utilisation pour refl\u00e9ter les nouveaux changements et l'\u00e9quipe a relanc\u00e9 le projet de migration du site de vente et du guide d'utilisation apr\u00e8s l'avoir mis en attente en raison de restrictions de ressources. CVSuite a vendu trois rapports d'impact sp\u00e9cialis\u00e9s, dont un rapport COVID-19 personnalis\u00e9, le pla\u00e7ant \u00e0 75% de ses objectifs de vente pour les ventes de rapports clients existants. L'\u00e9quipe a officiellement lanc\u00e9 la page de campagne du rapport d'impact sp\u00e9cialis\u00e9 ainsi qu'une campagne de marketing par e-mail autour de celle-ci. La campagne a obtenu un taux d'ouverture de 29% et un taux de clic de 9%, l\u00e9g\u00e8rement au-dessus de la moyenne de CVS. Deux pistes de vente int\u00e9ressantes, Asheville Area Arts Council et Nevada Arts Commission, sont toujours en cours.<\/span><\/p>\n

GO SMART (JG)<\/b><\/h2>\n

The marketing team will be sending a campaign email this week to a list of roughly 200 arts, cultural, and city grant funders. The list was culled from GrantStation and is a new group of previously untapped potential clients. The GO Smart sales site now includes <\/span>a new demo sign-up page<\/span><\/a> that can better monitor visitor activity. The development team will begin research on four medium to large enhancements that aim to be rolled out over the next six months.<\/span><\/p>\n

ARCHIVES D'ART PUBLIC (LG)<\/b><\/h2>\n

PAA team has just contracted a new development term to re-build the existing search and explore functionality in the next seven weeks. New development will include the ability to sort within particular search results categories which will greatly improve the user experience. PAA is looking to finalize the sale of the CMS to three potential clients in January. In addition, PAA recently built and launched a new <\/span>Popular Searches<\/span><\/a> page to help direct users to PAA content.<\/span><\/p>\n

ZAPP (CV)<\/b><\/h2>\n

Thanks to the great work led by Julia and Natalie V., ZAPP launched a <\/span>new sales site<\/span><\/a> at the end of December. The sales site is the first for ZAPP and will help the team in its endeavors to increase ZAPP\u2019s online presence and better position it in search results. The team also launched the enhancement to allow events to collect applications from non-artist vendors \u2014 something it believes can increase revenue and add value to the system. Finally, the team is happy to report that ZAPP\u2019s December renewal figures were only four short of our December 2019 numbers, a sign that organizations are optimistic about returning to in-person events in 2021.\u00a0<\/span><\/p>\n

Respectueusement soumis,<\/span><\/p>\n

chr\u00e9tien<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Greetings WESTAF trustees and colleagues: Welcome to the first biweekly recap of 2021. I know I don\u2019t need to tell you this, but it has already been a year that will be seared forever into our memories, and we\u2019re not even halfway through January. At WESTAF, we\u2019ve been forging ahead with our work, even as […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[176],"class_list":["post-10268","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"\nBi-Weekly Recap: January 11, 2021 - Creative West<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bi-Weekly Recap: January 11, 2021 - Creative West\" \/>\n<meta property=\"og:description\" content=\"Greetings WESTAF trustees and colleagues: Welcome to the first biweekly recap of 2021. 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