{"id":10268,"date":"2021-01-12T14:47:01","date_gmt":"2021-01-12T21:47:01","guid":{"rendered":"https:\/\/www.westaf.org\/?p=10268"},"modified":"2024-07-31T07:36:39","modified_gmt":"2024-07-31T14:36:39","slug":"bi-weekly-recap-january-11-2021","status":"publish","type":"post","link":"https:\/\/staging.wearecreativewest.org\/fil\/bi-weekly-recap-january-11-2021\/","title":{"rendered":"Bi-Weekly Recap: Enero 11, 2021"},"content":{"rendered":"

Pagbati sa mga katiwala at kasamahan ng WESTAF:<\/span><\/p>\n

Maligayang pagdating sa unang biweekly recap ng 2021. Alam kong hindi ko na kailangang sabihin sa iyo ito, ngunit isang taon na ang lumipas na tuluyan nang ilalagay sa ating mga alaala, at wala pa tayong kalahati ng Enero. Sa WESTAF, nagpapatuloy kami sa aming trabaho, kahit na ang aming gobyerno ay inaatake ng mga domestic terrorists at rioters. Para sa akin, sa totoo lang, naging mahirap na hindi lang kumonsumo ng cable news at doom scroll sa aking device, kahit na iyon ay nagpapasama sa akin, at may iba pang mahahalagang bagay na dapat gawin. Pero, hindi ko lang maiwasan. Para sa koponan ng WESTAF, hinihikayat namin ang pangangalaga sa sarili hangga't maaari, kahit na ang buhay at trabaho ay patuloy na sumusulong nang hindi maiiwasan. Bukod sa insureksyon (!), INAASAHAN namin ang aming virtual holiday party sa Enero 21 \u2014 ang \u201cWESTAFaganza!\u201d Salamat sa komite ng pagdiriwang para sa pagsasama-sama ng kung ano ang naghahanap upang maging isang tunay na masaya at inspirasyong pagsasama-sama \u2014 at lubhang kailangan. Isang araw pagkatapos ng inagurasyon, kaya siguro mas magiging optimistic tayo sa darating na taon para sa ating lahat. Patuloy na may mahusay na gawaing nangyayari sa buong organisasyon, at partikular na nasasabik ako tungkol sa iba't ibang mga bagong page ng benta at demo na inilulunsad sa aming mga produkto ng negosyo. Magbasa para sa higit pang mga detalye.<\/span><\/p>\n

VICE CHAIR TENIQUA BROUGHTON NA PARARANGAL NG ARIZONA STATE UNIVERSITY (CG)<\/b><\/h2>\n

Sa Enero 21, tuwang-tuwa akong iulat na ang sarili nating Teniqua Broughton ay pararangalan sa isang espesyal na virtual na seremonya kasama ang ASU MLK Community Servant-Leadership Award ng ASU's Dr. Martin Luther King Jr. Committee. Si Teniqua ay naging kampeon ng arts education sa loob ng dalawang dekada, na may mga tungkulin sa ASU Gammage, Free Arts of Arizona at higit pa, bago itinatag ang VerveSimone noong 2013. Sa kanyang tungkulin sa pagkonsulta, sinusuportahan ni Broughton ang mga nonprofit sa mga larangan ng sining, kultura, serbisyong panlipunan at edukasyon. Nagsisilbi rin si Teniqua bilang executive director ng State of Black Arizona, isang nonprofit na organisasyon na nagpapatakbo ng mga programa sa pamumuno at gumagawa ng data sa mga African American sa estado. Mula sa iyong pamilyang WESTAF, dakila at nararapat na pagmamahal, paggalang at pagbati, Madame Vice Chair.<\/span><\/p>\n

ARTX UPDATE (CG)<\/b><\/h2>\n

Malaki ang pasasalamat sa Board Development Committee para sa kanilang pagsusumikap sa ngayon sa pag-secure ng aming unang tagapagsalita para sa ArtX 2021. Natuklasan ng aming orihinal na tagapagsalita sa Enero na si Dr. Lisa Cooper ang hindi maiiwasang salungatan sa pag-iiskedyul, kaya sa Abril 28 na lang namin siya tatanggapin. isang magtanong sa ibang organisasyon para sa isang huling puwang ng Enero o Pebrero at ipapaalam namin sa iyo sa sandaling ito ay nakumpirma na. Pansamantala, maraming salamat sa trustee na si Bassem Bejiani at sa kanyang partner na si Lisa Burns para sa kanilang mapagbigay na donasyon sa WESTAF para masakop ang honorarium ni Dr. Cooper. Isang napaka-maalalahanin at mapagbigay na galaw \u2014 salamat.<\/span><\/p>\n

MGA PAPARATING NA PAGpupulong ng BOARD AT COMMITTEE (CG)<\/b><\/h2>\n

Ang Enero at Pebrero ay abalang buwan para sa WESTAF board of trustees. Ang Executive Committee ay magpupulong para sa isang maikling pulong sa linggong ito sa Enero 13 para sa isang post-holiday catch up at upang suriin ang mga pananalapi mula sa unang dalawang buwan ng FY21 kasama ng ilang iba pang mga bagay ng negosyo. Tulad ng alam mo, Pebrero 3 at 4 ang mga petsa para sa aming mga pulong sa taglamig ng komite at board \u2014 virtual pa rin, hindi nakakagulat. Mayroon kaming isang napaka-pack na agenda na nagsasama-sama, kabilang ang ilang mga update mula sa aming mga kasamahan sa negosyo at patakaran sa WESTAF, pati na rin ang mga presentasyon mula sa ilang mga espesyal na bisita na hindi mo gustong makaligtaan: isang ulat sa mga priyoridad ng patakaran sa pederal na sining ng papasok na Biden\/ Harris administration mula kay Heather Noonan kasama ang League of American Orchestras at ang Cultural Advocacy Group; isang ulat sa aming South Arts ELC partnership at ang nakakaintriga na patuloy na ebolusyon ng WESTAF ELC curriculum mula sa matagal nang ELC faculty, collaborator at kaibigan na si Salvador Acevedo, at isang roundup ng mga rekomendasyon sa aming foundation fundraising strategies mula sa consultant na si Beka Whitson ng Whitson Strategies. Sa ngayon, sinusubaybayan nating lahat ang parehong mabagsik na istatistika ng pandemya habang hinihintay ang paglulunsad ng pambansang bakuna na ipagpalagay ng isang mas mahusay na administrasyon, kaya pinaghihinalaan ko na kapag nakapagkita tayong muli nang personal ay malamang na malinaw na tayong lahat. May maliit na posibilidad para sa May I suppose, ngunit talagang nagdududa ako. Umaasa ako para sa Oktubre sa Denver.<\/span><\/p>\n

WESTAF AY NAGSASAGAWA NG BILL ANALYSIS NG HR 133 CONSOLIDATED APPROPRIATIONS ACT, 2021 (DEC. 21, 2020) AT INILABAS SA STATE ARTS AGENCY AT STATE ARTS ADVOCACY NETWORKS (DH)<\/b><\/h2>\n

On December 23, WESTAF released a <\/span>briefing <\/span><\/a>to state arts agencies and state arts advocacy groups analyzing HR 133, the legislative vehicle for the latest pandemic relief package and a comprehensive appropriations bill. The analysis was conducted by the AAP team and referenced work jointly conducted by members of the Cultural Advocacy Group to analyze the bill. The bill includes a range of areas that affect the arts and cultural sector, commercial and nonprofit, and that support a wide range of constituencies nationwide. There are a number of measures that advance equity, which for the arts and cultural sector include the proposed creation of a Smithsonian American Women\u2019s History Museum and a National Museum of the American Latino. The Small Business Administration will implement a new $15 billion grant program dedicated to providing support for \u201cshuttered venue operators.\u201d $2 billion is specifically designated for organizations with less than 50 FTE employees. The program will provide grants of up to $10 million for eligible organizations, which include live venue operators or promoters, theatrical producers, live performing arts organization operators, relevant museum operators, motion picture theatre operators, or talent representatives that meet other requirements. This multi-billion dollar investment in venues is the realization of Save our Stages, which WESTAF endorsed in its bill form on behalf of Senator Amy Klobuchar (D-MN) in July 2020. $167.5 million each is allocated for the National Endowment for the Arts and the National Endowment for the Humanities, which is $5.25 million more than the 2020 enacted levels and rejects the White House\u2019s budget request proposal to eliminate the agencies. The bill includes language that permits grant funds appropriated this year and in fiscal years 2019 and 2020 to be used for operating expenses. The bill also ensures that priority is given to providing services or awarding financial assistance for projects, productions, workshops, or programs that serve underserved populations.<\/span><\/p>\n

2021 ARTS LEADERSHIP AND ADVOCACY SEMINAR INANOUNCE (DH)<\/b><\/h2>\n

Inanunsyo ng WESTAF ang aming 2021 Arts Leadership and Advocacy Seminar (ALAS) na magaganap sa Miyerkules, Pebrero 24 at Huwebes, Pebrero 25, 2021. Ang ALAS ngayong taon ay iho-host nang halos may pinalawak na pagtuon. Ang seminar ay magtatampok ng serye ng mga panel discussion at mga tagapagsalita na magbabahagi ng kanilang kaalaman sa mga paksang may kaugnayan sa pederal na adbokasiya, nakakaengganyo na mga miyembro ng Kongreso, at ang pagbabago ng larangan. Kasama sa mga kumpirmadong panelist sa yugtong ito si C\u00e9zanne Charles, co-founder ng design studio rootoftwo; Hal Real, tagapagtatag ng World Cafe Live, tagapangulo ng Mid-Atlantic Arts Foundation, at presidente ng National Independent Venue Foundation; Heather Noonan, vice president para sa adbokasiya sa League of American Orchestras at convener ng Cultural Advocacy Group; at mga co-chair ng Western Arts Advocacy Network (WAAN) na sina Manny Cawaling, executive director ng Inspire Washington, at Julie Baker, executive director ng California Arts Advocates. Magpapadala kami ng mga update at karagdagang detalye tungkol sa pagpupulong sa mga darating na linggo habang mas maraming impormasyon ang magiging available. Naipadala na ang isang anunsyo sa board ng WESTAF at network ng ahensya ng state arts at magpapadala kami ng anunsyo sa mga prospective na kalahok sa lalong madaling panahon. Magbubukas ang pagpaparehistro sa huling bahagi ng buwang ito sa event platform Aventri. Sana ay makasama ka sa amin.<\/span><\/p>\n

Ang CVSUITE at NASAA CREATIVE ECONOMY AND RECOVERY PROJECT ay FINALIS NA AT ILALABAS NA KASUNOD SA US CHAMBER OF COMMERCE EVENT NGAYONG LINGGO (DH)<\/b><\/h2>\n

The CVSuite team finalized the Creative Economy and Recovery report being produced in collaboration with NASAA (a paid contract), which will be provisionally released on Monday, January 18, 2020 following a US Chamber of Commerce, NASAA, Americans for the Arts, and National Endowment for the Arts event,<\/span> Starring Role: Arts and Entertainment in the Pandemic Era<\/span><\/a>. The report, 92 pages and 22,951 words in length with over 120 sources in its final draft form, features 11 case studies from states and communities across the country\u2014Arizona, Arkansas, Georgia, Maryland, Massachusetts, Minnesota, Nebraska, Tennessee, Vermont, Washington, and West Virginia. In each, resilient regions and creative industries, dynamic organizations, well-established and innovative initiatives and programs, and a number of creative economy-supportive public policies are examined. In Arizona, the Arizona Creative Communities Institute is explored alongside the development of the creative economy in selected communities. The place of arts and culture within the regional development aspirations of Northwest Arkansas and the art-led economic development of Western Massachusetts are also explored alongside a suburban creative district in Prince George\u2019s County Maryland and cultural tourism in Appalachian Tennessee. Recent legislation that creates the pathway to a statewide creative districts program in Nebraska that builds upon its growing creative economy is also explored. The award-winning radio music program Mountain Stage and Charleston, West Virginia\u2019s music industry are also explored as is the meteoric rise of Georgia\u2019s film industry. The creative economy strategies that leverage the rich historical, scenic, and cultural assets of rural regions in Southern Minnesota and Northeast Kingdom Vermont are also presented. Bellevue, Washington\u2019s thriving digital creative economy, particularly a growing gaming industry, is considered in the context of its emergence as a tech hub. These textured stories also present CVSuite data that point to growing industries and job markets in some creative economies and high concentrations of creative activity in states and regions that are not often identified as creative centers.\u00a0<\/span><\/p>\n

WESTAF REGION STATE ARTS AGENCIES DISBURSE $85 MILLION TO DATE SA STATE RELIEF FUNDS SA ARTS AND CULTURE SECTOR SA KANLURAN (DH)<\/b><\/h2>\n

The total in state-directed relief funds directly supporting arts and culture and administered by state arts agencies has risen to over $85 million across the region including a <\/span>$50 milyong relief package para sa kultura ng Oregon<\/span><\/a>, a $19.5 million allocation of state relief funds to the Utah Division of Arts and Museums through the <\/span>Lumikha sa programa ng Utah<\/span><\/a>, ang<\/span> $2 milyong state relief funds na inilalaan sa Arizona Commission on the Arts<\/span><\/a>, ang <\/span>$3.4 milyong relief grant program na inihatid ng Washington State Arts Commission at ng Washington State Department of Commerce<\/span><\/a>, ang <\/span>$7.5 million in state relief funding recently awarded to Colorado Creative Industries<\/span><\/a>, ang <\/span>$2.4 million the Wyoming Arts Council received from the Wyoming Governor’s Office through the CARES Act for arts and cultural relief<\/span><\/a>. Ang Opisina ng Gobernador ng Nevada para sa Pag-unlad ng Ekonomiya ay nagbigay ng pandemyang tulong na pagpopondo sa mga organisasyon ng sining at kultura (at iba pang mga nonprofit at negosyo) sa pamamagitan ng $40 milyon <\/span>Programa ng pagbibigay ng Pandemic Emergency Technical Support (PETS).<\/span><\/a> and partnered with the Nevada Arts Council to offer technical assistance. Montana Arts Council\u2019s CARES program received supplemental support from the Montana Governor\u2019s Office of Budget and Program Planning to meet demand for their grants to individuals and organizations. All of these state arts agencies have shown tremendous leadership in making the case for the value of arts and culture and their need for support during this period of extreme disruption, and there looks to be more good news on the horizon in other states. Notably, California Governor Gavin Newsom\u2019s $575 million Early Action Budget proposal, part of a $4.5 billion recovery proposal, includes $25 million for small cultural institutions, such as museums and art galleries, that have been constrained by the pandemic in their ability to educate the community and remain financially viable to be disbursed by California Governor’s Office of Business and Economic Development. Funding for a new California Creative Corps Program, a modern creative workforce program (what some might call a \u201cWPA-style program\u201d), is also included in the budget proposal to be launched by California Arts Council. WESTAF facilitated a special WAAN knowledge sharing session on strategies for securing state relief funds in August 2020, and participates in regular and ongoing dialogues with Californians Arts Advocacy and the WESTAF supported lobbyist in California on strategies for securing state relief funding for the arts and cultural sector including individual artists.<\/span><\/p>\n

PINAGTUTURO ANG PAGLUNSAD NG APPLICATION NA IPINAGPALIT PARA SA 2021-2022 GRANT CYCLE (LM)<\/b><\/h2>\n

Dahil sa mga hindi pa nagagawang epekto ng pandemya ng COVID-19, ang TourWest team ng WESTAF ay nakatuon sa pag-aalok ng mas maraming flexibility hangga't maaari upang mapaunlakan ang aming komunidad ng mga presenter at artist sa panahong ito ng hamon. Sa pagsisikap na ipagpatuloy ang pagbibigay ng kakayahang umangkop na ito, nagpasya ang SRI team na gumawa ng mga pagbabago sa proseso ng aplikasyon at mga alituntunin sa simula ng bagong ikot ng aplikasyon upang mas mahusay na makapaglingkod sa mga nagtatanghal sa ating rehiyon. Upang lumikha ng pinaka-pinag-isipan at may-katuturang aplikasyon, ang petsa ng paglulunsad ay ipinagpaliban hanggang Pebrero 2021. Ang bagong petsa ng paglulunsad ay hindi makakaapekto sa timing ng ikot ng pagbibigay. Ang mga karapat-dapat na proyekto ay dapat pa ring maganap sa pagitan ng Setyembre 1, 2021 at Agosto 31, 2022. Ang deadline ng aplikasyon ng Abril 1, 2021 ay mananatiling pareho. May paparating na anunsyo kasama ang petsa ng paglulunsad ng aplikasyon pati na rin ang mga detalye ng mga pagbabago at akomodasyon na ginawa sa 2021-2022 na aplikasyon na magpapakita ng mga epekto ng pandemya ng COVID-19 at ng ating pagbabago sa larangan.<\/span><\/p>\n

WESTAF ELC21 APPLICATION LAUNCH (MS)<\/b><\/h2>\n

January 8 saw the launch of the <\/span>WESTAF ELC 2021 program application.<\/span><\/a> This program typically takes place in Denver, but given the ongoing pandemic, the program will take place online March 18-24, 2021. We welcome back our longtime faculty members, Salvador Acevedo and Margie Reese. Madalena Salazar and David Holland will continue to play a role on the faculty, in addition to managing the program. We encourage trustees to recommend qualified applicants and share the announcement with their networks. Applications will be due at 5:00 p.m. Mountain time, Monday, February 1st, 2021. For more information, please reach out to Madalena (<\/span>madalena.salazar@westaf.org<\/span>).<\/span><\/p>\n

SRI TEAM ATTENDING APAP|NYC+ 2021 CONFERENCE (DH)<\/b><\/h2>\n

Ang Association of Performing Arts Professionals (APAP), ang pambansang serbisyo, adbokasiya at organisasyong kasapi para sa industriya ng pagtatanghal ng sining, ay nagho-host ng isang virtual na kumperensya mula Enero 8-12, 2021, at ang bagong Presidente at CEO ng APAP na si Lisa Richards Toney ay nag-alok sa WESTAF ng isang komplimentaryong upuan bilang kasosyo. Dadalo sina Lani Morris at David Holland sa kumperensya at itutuon ang kanilang partisipasyon sa pagdalo sa mga sesyon na may kaugnayan sa equity practice sa larangan (kabilang ang accessibility) at mga paksa ng adbokasiya at patakaran. Plano rin naming dumalo sa ilang mga independent showcase para matuto pa tungkol sa kung paano inilalahad ng mga gumaganap na artist ang kanilang trabaho sa mga digital space sa panahong ito.\u00a0\u00a0<\/span><\/p>\n

DIRECTOR NG SOCIAL RESPONSIBILITY AND INCLUSION SEARCH (DH)<\/b><\/h2>\n

Nakumpleto na ang mga panayam sa unang round, na may anim na shortlisted na kandidato para sa direktor ng responsibilidad sa lipunan at posisyon sa pagsasama. Ang Komite sa Pagsusuri ng Kandidato ay magpupulong ngayong linggo upang pumili para sa mga finalist na panayam.<\/span><\/p>\n

PANANALAPI AT ADMINISTRASYON (AH)<\/b><\/h2>\n

Salamat kina Lauren, Jess at Becca sa pagpigil sa finance at HR fort noong holidays para makapagpahinga sina Becky at Amy pagkatapos ng audit fieldwork! Ngayon lahat tayo ay bumabalik sa landas para sa bagong taon. Si Becca ay abala sa proseso ng pagkuha para sa bagong direktor ng SRI, pati na rin sa iba pang lumilitaw na pangangailangan. Si Janae ay sumali sa team at bibigyan siya ng read-only na access sa financial system at sa online banking system para masuportahan niya ang finance at ZAPP teams simula sa susunod na linggo (bilang karagdagan sa iba pang nakakatulong na HR at operations support). Salamat, Janae!! Si Amy at Becky ay abala sa pag-iipon ng mga dokumentong kinakailangan para sa aming taunang paghahain ng buwis, na pamamahalaan ng Plante Moran. Si Becky ay kumukuha ng higit pang mga pag-apruba sa coding simula ngayong buwan: ito ay isang unang hakbang sa isang paglipat kung saan ang kanyang posisyon ay mas ganap na mamamahala sa buwanang proseso ng pagsasara. Sumusulong sina Lauren at Jess sa paglipat ng mga kliyente ng ZAPP sa mga pagbabayad sa EFT (electronic funds transfer), na nangangailangan ng mga pagsasaayos sa kanilang mga proseso sa pananalapi, simula ngayong buwan.\u00a0<\/span><\/p>\n

STRATEGIC PLAN (NS)<\/b><\/h2>\n

Huling nagpulong ang Policy cohort noong kalagitnaan ng Disyembre sa isang pulong na pinangunahan ng sponsor nito, si David Holland. Sinuri ng grupo ang aming tatlong scoping docs nang malalim sa patnubay ni David at tinukoy ang mga item na uunahin ng grupo. Ang mga lider ng cohort, sina Justine at Janae, ay makikipagpulong kay David sa unang bahagi ng Enero upang talakayin ang mga susunod na hakbang para sa cohort, pati na rin ang patuloy na pagbubuo ng mga plano upang magpatuloy sa pakikipagtulungan sa mga Tagapayo ng Trustee. Isang malaking panalo para sa Business Cohort ang pagtatapos ng paglilinis ng mga karagdagang field sa Zoho para gawing mas uniporme ang CRM ng WESTAF sa buong organisasyon. Nakatuon din ang cohort sa pag-automate ng mas maraming gawain na may layuning pataasin ang mga benta at kita. Ang susunod na layunin nito ay sumasaklaw sa isang potensyal na bagong platform ng Artist Desktop kung saan maaaring pamahalaan ng mga artist ang kanilang mga negosyo lahat sa isang platform.<\/span><\/p>\n

MARKETING AT KOMUNIKASYON (LH)<\/b><\/h2>\n

This week, the MarComm team announced the postponed grant cycle for the 2021 <\/span>TourWest<\/span><\/a> program as well as the launching of the <\/span>Emerging Leaders of Color 2021<\/span><\/a> application. The team continues to make updates to the WESTAF website, including a brand new Technology page and a reformatted and more navigable News page, both scheduled to go live in January. It is also wrapping up work on the Leaders of Color website, now scheduled to launch in February. In tech product marketing, the team recently launched a brand new <\/span>Mag-iskedyul ng Demo<\/span><\/a> page on the GO Smart sales site and launched its first GO Smart marketing campaign for the fiscal year, an email campaign to a targeted list of grant makers based on our product personas. The team is also currently working on segmenting a list of over 2,800 potentials for CaFE that contains up to four CaFE personas, including its first target: gallery directors. The team plans to launch the CaFE Galleries campaign via email and social media (with video ads) in late January. CVSuite also recently launched another campaign around its <\/span>Specialized Impact Reports<\/span><\/a> to a new marketing list, which so far has generated eight leads. The team submitted content for the January National Endowment for the Arts Newsletter and is currently working on the February edition of <\/span>WESTAF Now<\/span><\/i>. In meeting and event planning, with Natalie Scherlong\u2019s great work, the team has selected an online event management software (<\/span>Aventr<\/span><\/a>i), which it will debut at the 2021 Arts Leadership and Advocacy Seminar scheduled for late February. The MarComm team (+Natalie) is working on a plan to onboard the convenings team onto Aventri and will begin building out a registration page (and then a more expanded site) for ALAS ’21. Kelly Ernst (honorary MarComm team member!) has stepped in to help design the ArtX logo, which she has been working on with feedback from the ArtX committee. She plans to design a set of basic assets by the end of the month.\u00a0<\/span><\/p>\n

CAFE (RV)<\/b><\/h2>\n

Ang koponan ng CaFE (kasama ang mga benta at marketing) ay handa na para sa 2021 na may kickoff sa pag-unlad ng OKR Q1, isang Zoom meetup upang mag-brainstorm ng mga bagong paksa sa webinar, blog, at newsletter, isang bagong kampanya sa marketing na nagta-target sa mga gallery at museo, isang malapit na-sa- na-release na ni-restyled na admin UI, at nakakakuha ng higit sa 40 bagong lead mula noong nakaraang buwan.<\/span><\/p>\n

CVSUITE (KE)<\/b><\/h2>\n

Nakumpleto ng CVS ang quarterly objectives and key results (OKR) meeting kung saan tinalakay at inayos nito ang mga layunin. Ang mga OKR ay karaniwang nasa track kasama ang site ng pagbebenta at gabay sa gumagamit. Tinatapos ni Trevor ang mga pagsasaayos sa gabay ng gumagamit upang ipakita ang mga bagong pagbabago at sinimulan muli ng team ang site ng pagbebenta at proyekto ng paglilipat ng gabay ng gumagamit pagkatapos itong i-hold dahil sa paghihigpit sa mapagkukunan. Nagbenta ang CVSuite ng tatlong espesyal na ulat sa epekto, kabilang ang isang naka-customize na ulat sa COVID-19, na inilalagay ito sa 75% ng mga layunin nito sa pagbebenta para sa kasalukuyang mga benta ng ulat ng kliyente. Opisyal na inilunsad ng team ang page ng campaign ng Specialized Impact Report pati na rin ang email marketing campaign sa paligid nito. Ang kampanya ay nakakuha ng 29% open rate at 9% click rate, bahagyang mas mataas sa average ng CVS. Dalawang hot sales lead, Asheville Area Arts Council at Nevada Arts Commission, ay nasa pipeline pa rin.<\/span><\/p>\n

GO SMART (JG)<\/b><\/h2>\n

The marketing team will be sending a campaign email this week to a list of roughly 200 arts, cultural, and city grant funders. The list was culled from GrantStation and is a new group of previously untapped potential clients. The GO Smart sales site now includes <\/span>a new demo sign-up page<\/span><\/a> that can better monitor visitor activity. The development team will begin research on four medium to large enhancements that aim to be rolled out over the next six months.<\/span><\/p>\n

PUBLIC ART ARCHIVE (LG)<\/b><\/h2>\n

PAA team has just contracted a new development term to re-build the existing search and explore functionality in the next seven weeks. New development will include the ability to sort within particular search results categories which will greatly improve the user experience. PAA is looking to finalize the sale of the CMS to three potential clients in January. In addition, PAA recently built and launched a new <\/span>Popular Searches<\/span><\/a> page to help direct users to PAA content.<\/span><\/p>\n

ZAPP (CV)<\/b><\/h2>\n

Thanks to the great work led by Julia and Natalie V., ZAPP launched a <\/span>new sales site<\/span><\/a> at the end of December. The sales site is the first for ZAPP and will help the team in its endeavors to increase ZAPP\u2019s online presence and better position it in search results. The team also launched the enhancement to allow events to collect applications from non-artist vendors \u2014 something it believes can increase revenue and add value to the system. Finally, the team is happy to report that ZAPP\u2019s December renewal figures were only four short of our December 2019 numbers, a sign that organizations are optimistic about returning to in-person events in 2021.\u00a0<\/span><\/p>\n

Magalang na isinumite,<\/span><\/p>\n

Kristiyano<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Greetings WESTAF trustees and colleagues: Welcome to the first biweekly recap of 2021. I know I don\u2019t need to tell you this, but it has already been a year that will be seared forever into our memories, and we\u2019re not even halfway through January. At WESTAF, we\u2019ve been forging ahead with our work, even as […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[176],"class_list":["post-10268","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"\nBi-Weekly Recap: January 11, 2021 - Creative West<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bi-Weekly Recap: January 11, 2021 - Creative West\" \/>\n<meta property=\"og:description\" content=\"Greetings WESTAF trustees and colleagues: Welcome to the first biweekly recap of 2021. 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