{"id":10712,"date":"2021-04-05T16:00:52","date_gmt":"2021-04-05T22:00:52","guid":{"rendered":"https:\/\/www.westaf.org\/?p=10712"},"modified":"2024-07-31T07:36:42","modified_gmt":"2024-07-31T14:36:42","slug":"bi-weekly-recap-april-5-2021","status":"publish","type":"post","link":"https:\/\/staging.wearecreativewest.org\/es\/bi-weekly-recap-april-5-2021\/","title":{"rendered":"Resumen quincenal: 5 de abril de 2021"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Saludos de primavera, fideicomisarios y colegas de WESTAF:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This gorgeous Denver spring weather almost made me forget that we\u2019re now officially <\/span><span style=\"font-weight: 400;\">half way through<\/span><span style=\"font-weight: 400;\"> WESAF\u2019s fiscal year! How did this happen? Let us skim right over that, and convey that we are so very joyful to welcome Anika Kwinana to WESTAF (her first day is today, April 5!) and also to announce that Moana Palalei Hoching is also joining us as a senior policy associate working with David. More information about Moana is included below. These sharp and savvy experts will provide much needed leadership, oversight and support in our SRI and AAP divisions, and we couldn\u2019t be more thrilled that they\u2019re joining the WESTAF community. From there, lots to report \u2014 including a chockablock marketing\/communications check-in from a very busy Leah, and some newsy and very cool business updates \u2014 so let\u2019s get to it, shall we? But wait! Before we go any further, let\u2019s kick this off right with news of a superb trustee achievement&#8230;<\/span><\/p>\n<h2><b>BRANDY REITTER, ADMINISTRATIVA DE WESTAF, GANA EL PREMIO DE ADMINISTRADOR MUNICIPAL DEL A\u00d1O EN LOS PREMIOS DE LA ASOCIACI\u00d3N DE ADMINISTRACI\u00d3N DE LA CIUDAD Y EL CONDADO DE COLORADO<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El administrador Mike Lange nos inform\u00f3 que el condado de Eagle arras\u00f3 en la ceremonia de premios al administrador del a\u00f1o de la Asociaci\u00f3n de Administraci\u00f3n de Ciudades y Condados de Colorado el lunes, y que la CCCMA reconoci\u00f3 a la administradora municipal de Eagle y administradora de WESTAF, Brandy Reitter, como administradora municipal del a\u00f1o. El alcalde de Eagle, Scott Turnipseed, dijo que su enfoque profesional ha marcado una gran diferencia para la ciudad. &quot;Es fant\u00e1stica para formar un equipo y trabajar para lograr lo que estamos tratando de hacer&quot;, dijo. \u00a1Enhorabuena a Brandy por este honor!<\/span><\/p>\n<h2><b>REUNI\u00d3N DEL COMIT\u00c9 EJECUTIVO DE WESTAF (CG)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El comit\u00e9 ejecutivo se reuni\u00f3 para su reuni\u00f3n mensual el 24 de marzo con muchos asuntos de actualidad para tratar, lo que dio como resultado un debate estimulante y de amplio alcance. Comenzamos con una presentaci\u00f3n de nuestra firma de auditor\u00eda Plante Moran, quien nos gui\u00f3 a trav\u00e9s de nuestros documentos de auditor\u00eda finales y respondi\u00f3 algunas preguntas. M\u00e1s detalles sobre esto en la actualizaci\u00f3n de Amy a continuaci\u00f3n. Tambi\u00e9n reservamos un espacio para la violencia que hemos experimentado como comunidad, hacia la comunidad AAPI y en Boulder. El presidente Alvarado dirigi\u00f3 a los oficiales en una conversaci\u00f3n sobre la recaudaci\u00f3n de fondos, y tambi\u00e9n tuvimos una gran discusi\u00f3n sobre los planes continuos de WESTAF y el progreso para convertirse en un lugar de trabajo distribuido. Tambi\u00e9n vamos a votar por dos nuevos miembros de la junta en la reuni\u00f3n de mayo. \u00a1Fue una conversaci\u00f3n maravillosa!<\/span><\/p>\n<h2><b>ESTADOS FINANCIEROS DE FEBRERO (AH)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">February financials are available for your review. February is the 5th month of our fiscal year. Here are the <\/span><a href=\"https:\/\/drive.google.com\/file\/d\/1b5_4YPUYW9-P8YX8hUXNanmsiCQXZY4X\/view\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">February cash summary<\/span><\/a><span style=\"font-weight: 400;\"> and the accompanying <\/span><a href=\"https:\/\/docs.google.com\/document\/d\/14oNxztISMRFTp6OXOyZJbFuXxf6T8KXca4eeYySp-vE\/edit\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">memo<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><a href=\"https:\/\/drive.google.com\/file\/d\/1aFzCukkZVH1lg4LFR1xu7UH7feqxmIad\/view\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The March end of year projections<\/span><\/a><span style=\"font-weight: 400;\"> are also available. This is the first month we see the second Paycheck Protection Program loan which is on line 33. Otherwise, income and expense are in a good position and our projected deficit at year end has been significantly reduced from the budget.<\/span><\/p>\n<h2><b>FINANZAS Y ADMINISTRACI\u00d3N (AH)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We are considering changes to our HR &amp; Operations post-pandemic and planning for the shared use of our offices until the lease expires in Dec. Amy researched state tax and legal implications of staff traveling and working from other states per the recommendation of the Employers Council. Amy scheduled time with Anika and Becky for training on how to manage SRI financials. The 990 tax form and audit draft were approved by the excom and the full board via emailed unanimous consent. The<\/span><a href=\"https:\/\/docs.google.com\/document\/d\/19SNEcrfRtwDNZnIr1VodeCNs2bCjkv6YI9edDNAIMeI\/edit\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> document retention policy<\/span><\/a><span style=\"font-weight: 400;\"> was reviewed by the excom and shared with all staff who are asked to consider the policy and how it applies to their paper files. An overview of the benefits provided with a <\/span><a href=\"https:\/\/drive.google.com\/file\/d\/1vz_njkWRPeE9rx5cJyXBXHrHeVfu9gWg\/view\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">membership for WeWork<\/span><\/a><span style=\"font-weight: 400;\"> was also discussed with the excom and shared with the full staff.<\/span><\/p>\n<h2><b>SESI\u00d3N DE RETROALIMENTACI\u00d3N Y CONFIANZA FACILITADA POR EL EQUIPO DE RECURSOS DE LIDERAZGO CON VAL ATKIN (CG)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This past week, the leadership team participated in a two-hour coaching session with Val Atkin from <\/span><a href=\"https:\/\/wellsstreet.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Well Street Consulting<\/span><\/a><span style=\"font-weight: 400;\">. This was a powerful level-set meeting with the team around components of trust and psychological safety as well as how to develop a safe and effective feedback culture within the whole organization, something that we\u2019re angling towards as a component of our professional development and evaluation process with Insights.<\/span><\/p>\n<h2><b>REGISTRO DE INFORMACI\u00d3N (CG)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Speaking of <\/span><a href=\"http:\/\/insightsapp.net\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Insights<\/span><\/a><span style=\"font-weight: 400;\">, Christian had a productive catch-up conversation with our Insights representative Kirsti Tcherkoyan regarding our integration of this evaluation and feedback tool at WESTAF. The adoption of Insights is going well since we introduced it to the team last year. The more use the system gets, the more useful it will become to the whole organization in a feedback, personal and professional development capacity.<\/span><\/p>\n<h2><b>B\u00daSQUEDA DE COORDINADOR EJECUTIVO (CG)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We have received dozens of resumes for the position of <\/span><a href=\"https:\/\/drive.google.com\/file\/d\/1NER6RIYnQUfOFfL9as0T7K_1LPT9ctPr\/view?usp=sharing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">executive coordinator.<\/span><\/a><span style=\"font-weight: 400;\"> We hope to identify a successful candidate by the beginning of May so that Natalie S. will be able to train this new person through the organizational process leading up to May board meeting, then have the new executive coordinator full onboarded through the summer and into the fall board meeting.<\/span><\/p>\n<h2><b>RETIRO DE PRESIDENTES DE ORGANIZACIONES REGIONALES DE ARTE DE EE. UU. Y ED (CG)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Tamara y Christian participaron en el retiro anual de presidentes y directores ejecutivos de las RAO de EE. UU. la semana pasada junto con los presidentes y directores ejecutivos de nuestras cinco RAO hermanas. Esta fue una oportunidad no solo para registrarnos, sino tambi\u00e9n para describir y visualizar los proyectos colaborativos que est\u00e1n en desarrollo, incluida la posibilidad de un programa nacional ELC dirigido por las RAO, un Programa Regional de Resiliencia de las Artes v. 2.0 y una actualizaci\u00f3n sobre la Coalici\u00f3n Nacional de Preparaci\u00f3n y Respuesta para las Artes (NCAPER\/AIR). Tambi\u00e9n recibimos una actualizaci\u00f3n completa sobre el programa $15B SVOG de NIVA de parte de Hal Real, presidente de Mid-Atlantic Arts. SVOG est\u00e1 siendo administrado a trav\u00e9s de la SBA, y tuvimos una discusi\u00f3n inspiradora sobre la recuperaci\u00f3n de la pandemia y el papel de las RAO en la financiaci\u00f3n futura y apropiadamente escalada para las artes. Esta modesta sesi\u00f3n de dos horas fue el primer retiro que invit\u00f3 a los presidentes de las RAO desde nuestro retiro de Burlington en 2019 y reemplaz\u00f3 a nuestro retiro programado para Fort Collins, CO, que se cancel\u00f3 debido a la pandemia.<\/span><\/p>\n<h2><b>SESI\u00d3N DE NUEVOS MATERIALES DE DEFENSA DE LA NASA (CG)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Christian attended a virtual session on NASAA\u2019s Updated <\/span><a href=\"https:\/\/nasaa-arts.us18.list-manage.com\/track\/click?u=91318ed679b9085966f05465c&amp;id=664633cfb6&amp;e=5c98ab27cd\" target=\"_blank\" rel=\"noopener\"><b>Creative Economy State Profiles<\/b><\/a><span style=\"font-weight: 400;\">, describing the value of arts and cultural production in every state prior to the global coronavirus pandemic. The data, published by the <\/span><a href=\"https:\/\/nasaa-arts.us18.list-manage.com\/track\/click?u=91318ed679b9085966f05465c&amp;id=288897cf6b&amp;e=5c98ab27cd\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">U.S. Bureau of Economic Analysis<\/span><\/a><span style=\"font-weight: 400;\"> (BEA) in partnership with the National Endowment for the Arts (Arts Endowment), are an authoritative source for the value of the creative economy in every state. In addition, NASAA also released the <\/span><a href=\"https:\/\/nasaa-arts.org\/nasaa_advocacy\/arts-and-creativity-strengthen-our-nation-a-narrative-and-message-guide\/\" target=\"_blank\" rel=\"noopener\"><b>Arts and Creativity Strengthen Our Nation<\/b><\/a><b>, <\/b><span style=\"font-weight: 400;\">which<\/span> <span style=\"font-weight: 400;\">shows advocates how to make a case for public support of the arts as a core necessity\u2014rather than as an optional nicety. Its recommendations originate from extensive message testing and research on the values that motivate elected officials.<\/span><\/p>\n<h2><b>CONSEJO NACIONAL DE LAS ARTES 202\u00aa REUNI\u00d3N (CG)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Christian attended the virtual public portion of the <\/span><a href=\"https:\/\/www.arts.gov\/about\/leadership-staff\/national-council-arts\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">National Council on the Arts<\/span><\/a><span style=\"font-weight: 400;\"> 202nd Meeting. There were opening remarks and routine voting on recommendations for grant funding, followed by updates on arts endowment activity from the Acting Chairman Ann C. Eilers.<\/span><\/p>\n<h2><b>SESI\u00d3N DE LA CUMBRE NACIONAL DE ACCI\u00d3N ART\u00cdSTICA SOBRE LA LEGISLACI\u00d3N DE LA ECONOM\u00cdA CREATIVA Y LA RECUPERACI\u00d3N ANTE DESASTRES (DH)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">David fue invitado a participar como panelista en una sesi\u00f3n informativa de promoci\u00f3n en la Cumbre Nacional de Acci\u00f3n Art\u00edstica que se centrar\u00e1 en dos aspectos de la pol\u00edtica de la econom\u00eda creativa: primero, en el avance de la econom\u00eda creativa con y sin fines de lucro a trav\u00e9s de la legislaci\u00f3n federal con un enfoque especial en las comunidades intencionalmente desatendidas. Otros panelistas incluyen a la representante estadounidense Chellie Pingree (D-OR), Narric Rome, Americans for the Arts, Craig Nutt, CERF+, Carolyn Ryan, Greater Boston Chamber of Commerce, Frank Cullen, US Chamber Commerce, Jonathan Glus, San Diego Arts &amp; Culture Commission, y Amy Schwartzman, Coalici\u00f3n Nacional para la Preparaci\u00f3n y Respuesta a Emergencias de las Artes (NCAPER).<\/span><\/p>\n<h2><b>WESTAF DA LA BIENVENIDA A MOANA PALELEI HOCHING COMO ASOCIADA SUPERIOR DE POL\u00cdTICA (DH)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Moana Palelei HoChing se uni\u00f3 a WESTAF el 1 de abril para desempe\u00f1arse como asociada senior de pol\u00edticas de WESTAF, un rol de consultor\u00eda que administra programas clave de pol\u00edticas p\u00fablicas y defensa y brinda asesoramiento al director de impacto y pol\u00edticas p\u00fablicas. HoChing contribuye a la investigaci\u00f3n y las comunicaciones de pol\u00edticas de WESTAF y trabaja con su red de defensa de base, interactuando con una variedad de cuestiones de pol\u00edticas art\u00edsticas y culturales a trav\u00e9s de una lente de equidad. Actualmente se desempe\u00f1a como vicepresidenta de la Junta de Nivel 1 del Programa de Zool\u00f3gicos, Artes y Parques (ZAP), donde ayuda a dirigir $14.3 millones de d\u00f3lares de los contribuyentes de Utah a 22 organizaciones art\u00edsticas y culturales sin fines de lucro, as\u00ed como a tres zool\u00f3gicos en todo el Valle del Lago Salado. HoChing se desempe\u00f1\u00f3 anteriormente como subdirectora de extensi\u00f3n educativa del programa Honoring Nations en el Proyecto Harvard sobre Desarrollo Econ\u00f3mico Indio Americano. Es una artista multidisciplinaria, tecn\u00f3loga y feroz defensora de los asuntos ind\u00edgenas y ha brindado consultor\u00eda sobre proyectos en Kenia; Waikato, Aotearoa; Nueva Orleans; Nueva York; Las Vegas; Denver; y en todo el pa\u00eds indio y tiene su propia compa\u00f1\u00eda de producci\u00f3n, Crazyhorse Productions. HoChing es una orgullosa exalumna del Instituto Nacional de Liderazgo Estadounidense del Pac\u00edfico (NAPALI), el Programa de Becas Administrativas (AFP) de la Universidad de Harvard y el programa de L\u00edderes Emergentes de Color (ELC) de WESTAF.\u00a0<\/span><\/p>\n<h2><b>REUNI\u00d3N DE WESTAF CON LA FUNDACI\u00d3N SURDNA (DH)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Tamara y David se reunieron con Javier Torres-Campos, director de Thriving Cultures, en la Fundaci\u00f3n Surdna para hablar sobre la trayectoria antirracista de WESTAF, el trabajo de equidad, el programa de L\u00edderes Emergentes de Color, la Red de L\u00edderes de Color y las formas en que WESTAF podr\u00eda interactuar con su trabajo en Occidente y a nivel nacional. Javier acept\u00f3 conectarnos con los principales socios del movimiento en su trabajo en la regi\u00f3n, como el Centro para el Poder Cultural; hacer presentaciones a otras fundaciones privadas que puedan estar interesadas en nuestro trabajo; y continuar las conversaciones sobre una asociaci\u00f3n entre nuestras organizaciones.<\/span><\/p>\n<h2><b>WESTAF INVITADA A HABLAR EN LA SESI\u00d3N DE PARES DE FUNCIONARIOS DE SUBVENCIONES DE LA NASAA SOBRE EL FONDO DE RESILIENCIA DE LAS ARTES REGIONALES (DH)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El jueves 8 de abril, David se unir\u00e1 al grupo de directores y gerentes de subvenciones de NASAA para una sesi\u00f3n de pares en la que se hablar\u00e1 sobre el Fondo de Resiliencia de las Artes Regionales de WESTAF y sobre c\u00f3mo WESTAF ha adaptado nuestros programas de subvenciones para servir mejor a las comunidades BIPOC y rurales. Jimmy Castillo, de Houston Arts Alliance (HAA), hablar\u00e1 sobre c\u00f3mo HAA realiz\u00f3 una auditor\u00eda de todos sus proyectos de arte p\u00fablico para hacer un seguimiento de la diversidad, la equidad y la inclusi\u00f3n de los artistas a los que se les han otorgado estos contratos durante la vida del programa y utilizar los resultados para reformar sus pautas de arte p\u00fablico y su proceso de selecci\u00f3n y comparar sus cambios.<\/span><\/p>\n<h2><b>WESTAF INVITADA A UNIRSE AL COMIT\u00c9 LGBTQ+ DE LA ALIANZA DE LAS ARTES OCCIDENTALES (DH)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">David se uni\u00f3 a la primera reuni\u00f3n del Comit\u00e9 LGBTQ+ de Western Arts Alliance el 2 de abril, un nuevo grupo de afinidad organizado por WAA para elevar las voces LGBTQ+; afirmar formas culturales como el drag de sal\u00f3n y el burlesque; y ampliar la membres\u00eda de personas LGBTQ+ que participan en WAA. El grupo incluye artistas individuales, l\u00edderes de organizaciones de artes esc\u00e9nicas, presentadores de artes esc\u00e9nicas y financiadores en Occidente. WAA es un socio fundamental en la entrega de aspectos clave de nuestro programa de giras regionales financiado por el National Endowment for the Arts, incluido Performing Arts Discovery. WAA tambi\u00e9n coinvierte en los beneficiarios de TourWest que presentan artistas ind\u00edgenas a trav\u00e9s de Advancing Indigenous Performance.\u00a0\u00a0<\/span><\/p>\n<h2><b>PLANIFICACI\u00d3N ESTRAT\u00c9GICA (NE)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The communications cohort has settled into a monthly meeting scheduled which is feeling pretty good for the team. At our last meeting, cohort members reported on some internal research including refining a survey that will be sent to WESTAF internal and external stakeholders. In addition, we are finishing up an evaluation of WESTAF\u2019s brand assets. Our next meeting is scheduled for April 7th and we will be checking-in on the moving parts to this project. We will also be moving into a research compilation phase on that date. Once we compile the research we will move into the first phase of our recommendations. The policy cohort met with our Trustee Advisors on March 19th to review<\/span><a href=\"https:\/\/docs.google.com\/document\/d\/1RXp4z0xSX_WCPPDbkATdUV8bt7ez3gw7oAvt8JeClLE\/edit#heading=h.q8t1dy7957hl\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> the scoping doc<\/span><\/a><span style=\"font-weight: 400;\"> and address any concerns. The document is now finalized and will be utilized as a guide to identify upcoming initiatives for the cohort. Co-leaders, Janae and Justine, met with David on Tuesday, March 30th to recap their meeting with the TAs and identify project proposals for the group. The next cohort meeting will be on April 20th.\u00a0<\/span><\/p>\n<h2><b>MARKETING Y COMUNICACIONES (LH)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La mayor\u00eda de ustedes ya lo saben, pero queremos compartir oficialmente la gran noticia de que Natalie Scherlong se unir\u00e1 al equipo de MarComm como la nueva coordinadora de comunicaciones de WESTAF. Natalie ir\u00e1 asumiendo gradualmente este nuevo rol a medida que trabajamos para reclutar y contratar para su puesto actual. Anticipamos que asumir\u00e1 completamente el rol en mayo. \u00a1Estamos muy emocionados de darle la bienvenida a Natalie al equipo de MarComm! El equipo tambi\u00e9n ha estado en conversaciones recientemente con Common Notice para adaptar nuestras sesiones de narraci\u00f3n restantes para abordar algunos de los desaf\u00edos de trabajar en un entorno distribuido.<\/span><\/p>\n<h2><b>COMUNICACIONES Y ANUNCIOS (LH)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Over the last few weeks, we released a handful of significant announcements, including <\/span><a href=\"https:\/\/www.westaf.org\/westaf-welcomes-new-director-of-social-responsibility-and-inclusion-anika-kwinana\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">our new Director of Social Responsibility<\/span><\/a><span style=\"font-weight: 400;\">, el <\/span><a href=\"https:\/\/www.westaf.org\/westaf-welcomes-the-2021-emerging-leaders-of-color-cohort\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">2021 ELC program cohort<\/span><\/a><span style=\"font-weight: 400;\">, an <\/span><a href=\"https:\/\/www.facebook.com\/WesternStatesArtsFederation\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ELC alumna joining David\u2019s team<\/span><\/a><span style=\"font-weight: 400;\">, the extension of the <\/span><a href=\"https:\/\/www.westaf.org\/grants\/\"><span style=\"font-weight: 400;\">Tour Oeste<\/span><\/a><span style=\"font-weight: 400;\"> 2021 application deadline program, and <\/span><a href=\"https:\/\/www.westaf.org\/westaf-statement-on-murder-of-asian-american-women-and-others-in-georgia\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">a statement on the murder of Asian American women and others in Georgia<\/span><\/a><span style=\"font-weight: 400;\">. In mid-March, Leah participated in a kickoff RAO communications meeting, to provide an opportunity for RAO communications staff to explore possibilities for increased information sharing and cross-promotion of stories and grant opportunities across the six regionals. As a first step, the group has created a shared document with all six RAO\u2019s tentpole activities for the year for better information sharing. We will meet again in mid-April to continue discussing the many great ideas that were shared in the March meeting and plan to meet on a monthly basis moving forward. The April edition of WESTAF Now is nearly complete and will be delivered in mid-April. We have been submitting content monthly for the National Endowment for the Arts Newsletter and are currently working on the Spring RAO Activity Report.\u00a0<\/span><\/p>\n<h2><b>REUNIONES Y EVENTOS (LH)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">After wrapping a successful 2021 Arts Leadership and Advocacy Seminar (ALAS), the MarComm team is now working on a plan to share out the recordings from the event more broadly. We are also planning to build a page on <\/span><a href=\"https:\/\/www.westaf.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">WESTAF.org<\/span><\/a><span style=\"font-weight: 400;\"> devoted to the Seminar, which we hope to launch by May.\u00a0<\/span><\/p>\n<h2><a href=\"https:\/\/www.westaf.org\/\" target=\"_blank\" rel=\"noopener\"><b>WESTAF.ORG<\/b><\/a><b> (LH)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We continue to refresh portions of <\/span><a href=\"https:\/\/www.westaf.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">WESTAF.org<\/span><\/a><span style=\"font-weight: 400;\">; most recently, Sam revamped the Technology page (now <\/span><a href=\"https:\/\/www.westaf.org\/web-services-for-the-arts\/\"><span style=\"font-weight: 400;\">Web Services for the Arts<\/span><\/a><span style=\"font-weight: 400;\">\u00a0 and we hope to launch the newly formatted News page in April as well. We are also currently working with the SRI team on a plan to build out a designated TourWest page to better showcase the program and its grantees and, as mentioned earlier, a page specifically devoted to the Arts Leadership and Advocacy Seminar.<\/span><\/p>\n<h2><b>MARKETING DE PRODUCTOS TECNOL\u00d3GICOS (LH)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">GO Smart \u2014 We recently launched our first paid social media video ads for GO Smart, which will run throughout the month of April, and are working on making further improvements to the GO Smart sales site, currently focusing on the Features page. Our 2021 blog and SEO strategy has been initiated, with <\/span><a href=\"https:\/\/www.gosmart.org\/5-steps-for-creating-a-strong-grant-proposal\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">a March blog<\/span><\/a><span style=\"font-weight: 400;\"> (authored by WESTAF\u2019s new communications coordinator, Natalie Scherlong!) on tips for creating strong grant proposals. CaFE \u2014 the team recently wrapped up its Q1-Q2 campaign targeting galleries, which generated a list of 40 qualified leads for followup by Ken. With both the email and social media campaigns performing so well, we are working on further segmenting our marketing list of over 2,800 potentials to identify additional audiences based on our CaFE personas to develop a Q3 marketing campaign focused on a smaller, more targeted group. CVSuite \u2014 the CVSuite team is making great progress on its third Creative Vitality List (see CVSuite biweekly recap for more info), expected to launch at the end of April. The MarComm team is launching a new Google ads campaign in April specifically around <\/span><a href=\"https:\/\/cvsuite.org\/features\/services\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CVSuite\u2019s Reports<\/span><\/a><span style=\"font-weight: 400;\"> in hopes of increasing traffic to the reports page to generate more sales around those offerings. We are also planning to launch our first set of paid social media video ads in Q3. PAA \u2014 Sam recently worked with Lori to design a fun, fresh newsletter to the PAA master list of 4,566 contacts. The newsletter highlighted special projects in collaboration with Mural Arts Philadelphia and featured some of PAA\u2019s collection spotlights, new features and enhancements. So far, the newsletter generated three leads and significantly increased traffic to the PAA website. We are currently working on drafting copy for PAA\u2019s first paid social media video ad, planned for an early Q3 launch.<\/span><\/p>\n<h2><b>NEGOCIOS GENERALES (CV)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Christina ha estado trabajando para revisar y actualizar los contratos de ZAPP para tener en cuenta el cambio a los pagos EFT junto con una cl\u00e1usula de fuerza mayor actualizada provocada por la pandemia; este trabajo tambi\u00e9n incluy\u00f3 una revisi\u00f3n de la pol\u00edtica de privacidad de WESTAF y se necesita trabajo adicional con Leah para actualizar parte de ese lenguaje. Hemos finalizado las entrevistas para el puesto de coordinador de proyectos comerciales y esperamos que se acepte una oferta antes del 5 de abril. Comenzaremos las entrevistas para el coordinador de experiencia del cliente a tiempo parcial el 8 de abril. Tambi\u00e9n hemos realizado algunos cambios en nuestra reuni\u00f3n de ventas interna, cambiando nuestra agenda de un estilo de informe de cifras de ventas a una discusi\u00f3n m\u00e1s conversacional sobre los \u00e9xitos y desaf\u00edos con las ventas en cada producto SaaS y un enfoque m\u00e1s fuerte en nuestra direcci\u00f3n de ventas estrat\u00e9gica.<\/span><\/p>\n<h2><b>CAFE (RV<\/b><span style=\"font-weight: 400;\">)<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The CaFE team will be meeting in early April for an OKR Q2 recap. The team will use this time to report on goals, work in progress, update metrics, and summarize accomplishments and blockers. Testing rounds on the new admin ui continues; however, the release date planned for end of April may need to shift and is undetermined at this time. This month on the CaFE Corner blog we take a deeper look at <\/span><a href=\"https:\/\/www.callforentry.org\/a-deeper-look-how-two-organizations-use-cafe-to-select-artworks-and-artists\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">&#8220;How Two Organizations Use CaF\u00c9 to Select Artworks and Artists.&#8221;<\/span><\/a><span style=\"font-weight: 400;\"> Lastly, here&#8217;s a small sample (from over 200!) of opportunities accepting entries on CaFE:\u00a0 <\/span><a href=\"https:\/\/artist.callforentry.org\/festivals_unique_info.php?ID=8511\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Morean Center for Clay Artist in Residence 2021<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/artist.callforentry.org\/festivals_unique_info.php?ID=8610\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">RFQ for Creative Placemaking<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/artist.callforentry.org\/festivals_unique_info.php?ID=8658\"><span style=\"font-weight: 400;\">Dance: an Esther Rolle inspired exhibition<\/span><\/a><span style=\"font-weight: 400;\">, y <\/span><a href=\"https:\/\/artist.callforentry.org\/festivals_unique_info.php?ID=8204\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Comunidad<\/span><\/a><span style=\"font-weight: 400;\">: A Hispanic\/ Latinx Heritage Month Exhibition &amp; Residency Opportunity.<\/span><\/p>\n<h2><b>CVSUITE (KE)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Se envi\u00f3 a Cache y Arkansasns for the Arts una versi\u00f3n final de su contrato y confirmaron que lo firmar\u00e1n. Tambi\u00e9n nos compraron un Informe de impacto especializado. El grupo est\u00e1 entusiasmado con la herramienta y planificaremos un taller de capacitaci\u00f3n sobre datos con ellos una vez que se establezcan con el acceso. CVSuite tiene una reuni\u00f3n de lanzamiento para el proyecto de educaci\u00f3n sobre datos pr\u00f3ximamente y ha estado preparando materiales para la reuni\u00f3n. Tambi\u00e9n tenemos una reuni\u00f3n exploratoria con SMU DataArts para discutir una posible asociaci\u00f3n en un informe conjunto.\u00a0<\/span><\/p>\n<h2><b>Vu\u00e9lvete inteligente (JG)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Surgi\u00f3 un problema inesperado con los informes de la NEA mientras Lani intentaba extraer los datos del Informe final de TourWest 2019. Natalie pudo idear un plan de escalada, pero se descubri\u00f3 que el problema era un caso extremo que se discutir\u00e1 m\u00e1s en la reuni\u00f3n de desarrollo mensual y se absorber\u00e1 en el trabajo general de la NEA que se realizar\u00e1 en el futuro. Seguimos ayudando al Departamento de Artes y Cultura de San Antonio, que est\u00e1 luchando con un problema de flujo de trabajo de Intenci\u00f3n de postulaci\u00f3n. Estamos esperando el contrato final y los documentos de renovaci\u00f3n para el Consejo Cultural de Massachusetts en coordinaci\u00f3n con CaFE.\u00a0<\/span><\/p>\n<h2><b>ARCHIVO DE ARTE P\u00daBLICO (LG)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">PAA has been busy working on a number of enhancements to artwork detail pages and collection-specific maps that will continue to improve the user experience and leverage more of PAA\u2019s technical infrastructure for the benefit of paid clients. PAA completed the import of <\/span><a href=\"https:\/\/www.publicartarchive.org\/results\/#\/results?type=collection&amp;term=Park%20City%20Public%20Art%20Collection&amp;page=1&amp;sorting=date&amp;order=asc\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Park City\u2019s public art collection<\/span><\/a><span style=\"font-weight: 400;\"> and recently submitted a proposal to Summit County for the use of the PAA CMS and showcase features. The team continues to work on closing the sale of the PAA CMS to four potential clients; however, while these organizations will likely convert into sales, it won\u2019t be until later in Q3 or Q4 because of budget constraints and schedules.<\/span><\/p>\n<p><b>ZAPP (MB)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">ZAPP lanz\u00f3 una nueva y emocionante funci\u00f3n para los artistas. Ahora pueden agregar comentarios, etiquetar y filtrar sus aplicaciones en la p\u00e1gina Mis ZAPPlications (la p\u00e1gina de inicio del artista) para facilitar su organizaci\u00f3n. Esto es especialmente importante ahora que muchos artistas intentan realizar un seguimiento de qu\u00e9 espect\u00e1culos han transferido sus tarifas de stand, se han cancelado, pospuesto, etc. Ya hemos recibido muchos comentarios positivos de los artistas sobre esta mejora. Adem\u00e1s, hemos corregido un error y hemos completado una actualizaci\u00f3n de seguridad.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Atentamente,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">cristiano<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Spring greetings, WESTAF trustees and colleagues: This gorgeous Denver spring weather almost made me forget that we\u2019re now officially half way through WESAF\u2019s fiscal year! How did this happen? Let us skim right over that, and convey that we are so very joyful to welcome Anika Kwinana to WESTAF (her first day is today, April [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[176],"class_list":["post-10712","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bi-Weekly Recap: April 5, 2021 - Creative West<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bi-Weekly Recap: April 5, 2021 - Creative West\" \/>\n<meta property=\"og:description\" content=\"Spring greetings, WESTAF trustees and colleagues: This gorgeous Denver spring weather almost made me forget that we\u2019re now officially half way through WESAF\u2019s fiscal year! 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