{"id":10268,"date":"2021-01-12T14:47:01","date_gmt":"2021-01-12T21:47:01","guid":{"rendered":"https:\/\/www.westaf.org\/?p=10268"},"modified":"2024-07-31T07:36:39","modified_gmt":"2024-07-31T14:36:39","slug":"bi-weekly-recap-january-11-2021","status":"publish","type":"post","link":"https:\/\/staging.wearecreativewest.org\/es\/bi-weekly-recap-january-11-2021\/","title":{"rendered":"Resumen quincenal: 11 de enero de 2021"},"content":{"rendered":"

Saludos a todos los miembros del consejo directivo y colegas de WESTAF:<\/span><\/p>\n

Bienvenidos al primer resumen quincenal de 2021. S\u00e9 que no necesito dec\u00edrselo, pero ya ha sido un a\u00f1o que quedar\u00e1 grabado para siempre en nuestra memoria, y ni siquiera estamos a mitad de enero. En WESTAF, hemos seguido adelante con nuestro trabajo, incluso cuando nuestro gobierno estaba siendo atacado por terroristas y alborotadores nacionales. Para m\u00ed, francamente, ha sido dif\u00edcil no solo consumir noticias por cable y desplazarme por la pantalla de mi dispositivo, aunque eso me haga sentir peor, y hay otras cosas importantes que hacer. Pero no puedo evitarlo. En el equipo de WESTAF, hemos estado fomentando el autocuidado tanto como sea posible, incluso mientras la vida y el trabajo siguen avanzando inexorablemente. Dejando de lado la insurrecci\u00f3n (!), ESTAMOS esperando con ansias nuestra fiesta navide\u00f1a virtual el 21 de enero: \u00a1la "WESTAFaganza!". Gracias al comit\u00e9 de celebraci\u00f3n por organizar lo que parece ser una reuni\u00f3n realmente divertida e inspirada, y muy necesaria. Ser\u00e1 un d\u00eda despu\u00e9s de la inauguraci\u00f3n, por lo que tal vez nos sintamos un poco m\u00e1s optimistas sobre el a\u00f1o que nos espera a todos. Se sigue haciendo un gran trabajo en toda la organizaci\u00f3n y estoy particularmente entusiasmado con las nuevas p\u00e1ginas de ventas y demostraci\u00f3n que se lanzar\u00e1n en todos nuestros productos comerciales. Siga leyendo para obtener m\u00e1s detalles.<\/span><\/p>\n

LA UNIVERSIDAD ESTATAL DE ARIZONA HOMENAJEAR\u00c1 A LA VICEPRESIDENTA TENIQUA BROUGHTON (CG)<\/b><\/h2>\n

El 21 de enero, me complace informar que nuestra propia Teniqua Broughton ser\u00e1 honrada en una ceremonia virtual especial con el Premio de Liderazgo de Servicio Comunitario MLK de la ASU por parte del Comit\u00e9 Dr. Martin Luther King Jr. de la ASU. Teniqua ha sido una defensora de la educaci\u00f3n art\u00edstica durante dos d\u00e9cadas, con funciones en ASU Gammage, Free Arts of Arizona y m\u00e1s, antes de fundar VerveSimone en 2013. En su funci\u00f3n de consultora, Broughton apoya a organizaciones sin fines de lucro en las \u00e1reas de arte, cultura, servicios sociales y educaci\u00f3n. Teniqua tambi\u00e9n se desempe\u00f1a como directora ejecutiva del Estado de Arizona Negro, una organizaci\u00f3n sin fines de lucro que ejecuta programas de liderazgo y produce datos sobre los afroamericanos en el estado. De parte de su familia WESTAF, enorme y bien merecido amor, respeto y felicitaciones, se\u00f1ora vicepresidenta.<\/span><\/p>\n

ACTUALIZACI\u00d3N DE ARTX (CG)<\/b><\/h2>\n

Queremos expresar nuestro m\u00e1s sincero agradecimiento al Comit\u00e9 de Desarrollo de la Junta Directiva por el arduo trabajo que han realizado hasta el momento para conseguir a nuestra primera oradora para ArtX 2021. Nuestra oradora original de enero, la Dra. Lisa Cooper, descubri\u00f3 un conflicto de programaci\u00f3n inevitable, por lo que la recibiremos en su lugar el 28 de abril. Hemos solicitado a otra organizaci\u00f3n un puesto a finales de enero o febrero y le informaremos tan pronto como se haya confirmado. Mientras tanto, muchas gracias al fideicomisario Bassem Bejiani y a su socia Lisa Burns por su generosa donaci\u00f3n a WESTAF para cubrir los honorarios de la Dra. Cooper. Un gesto muy considerado y generoso, de verdad; gracias.<\/span><\/p>\n

PR\u00d3XIMAS REUNIONES DE LA JUNTA DIRECTIVA Y DEL COMIT\u00c9 (CG)<\/b><\/h2>\n

Enero y febrero son meses muy ocupados para la junta directiva de WESTAF. El Comit\u00e9 Ejecutivo se reunir\u00e1 brevemente esta semana, el 13 de enero, para ponerse al d\u00eda despu\u00e9s de las vacaciones y revisar las finanzas de los dos primeros meses del a\u00f1o fiscal 2021, entre otros asuntos. Como ya saben, el 3 y el 4 de febrero son las fechas de las reuniones de invierno de nuestro comit\u00e9 y junta directiva, que seguir\u00e1n siendo virtuales, como era de esperar. Tenemos una agenda muy completa por delante, que incluye algunas actualizaciones de nuestros colegas de negocios y pol\u00edticas de WESTAF, as\u00ed como presentaciones de algunos invitados especiales que no querr\u00e1 perderse: un informe sobre las prioridades de pol\u00edtica de arte federal de la administraci\u00f3n entrante de Biden\/Harris de Heather Noonan con la Liga de Orquestas Estadounidenses y el Grupo de Defensa Cultural; un informe sobre nuestra asociaci\u00f3n South Arts ELC y la intrigante evoluci\u00f3n continua del plan de estudios WESTAF ELC de Salvador Acevedo, profesor de ELC de larga data, colaborador y amigo, y un resumen de recomendaciones sobre nuestras estrategias de recaudaci\u00f3n de fondos para fundaciones de la consultora Beka Whitson de Whitson Strategies. Por ahora, todos seguimos las mismas sombr\u00edas estad\u00edsticas de la pandemia mientras esperamos que una administraci\u00f3n m\u00e1s competente se haga cargo de la distribuci\u00f3n nacional de las vacunas, as\u00ed que sospecho que cuando podamos volver a reunirnos en persona, probablemente todo quedar\u00e1 bastante claro para todos. Supongo que hay una peque\u00f1a posibilidad de que sea en mayo, pero realmente lo dudo. Tengo esperanzas de que sea en octubre, en Denver.<\/span><\/p>\n

WESTAF REALIZA UN AN\u00c1LISIS DEL PROYECTO DE LEY DE APROPIACIONES CONSOLIDADAS HR 133, 2021 (21 DE DICIEMBRE DE 2020) Y LO COMUNICA A LA AGENCIA ESTATAL DE ARTES Y A LAS REDES ESTATALES DE DEFENSA DE LAS ARTES (DH)<\/b><\/h2>\n

On December 23, WESTAF released a <\/span>briefing <\/span><\/a>to state arts agencies and state arts advocacy groups analyzing HR 133, the legislative vehicle for the latest pandemic relief package and a comprehensive appropriations bill. The analysis was conducted by the AAP team and referenced work jointly conducted by members of the Cultural Advocacy Group to analyze the bill. The bill includes a range of areas that affect the arts and cultural sector, commercial and nonprofit, and that support a wide range of constituencies nationwide. There are a number of measures that advance equity, which for the arts and cultural sector include the proposed creation of a Smithsonian American Women\u2019s History Museum and a National Museum of the American Latino. The Small Business Administration will implement a new $15 billion grant program dedicated to providing support for \u201cshuttered venue operators.\u201d $2 billion is specifically designated for organizations with less than 50 FTE employees. The program will provide grants of up to $10 million for eligible organizations, which include live venue operators or promoters, theatrical producers, live performing arts organization operators, relevant museum operators, motion picture theatre operators, or talent representatives that meet other requirements. This multi-billion dollar investment in venues is the realization of Save our Stages, which WESTAF endorsed in its bill form on behalf of Senator Amy Klobuchar (D-MN) in July 2020. $167.5 million each is allocated for the National Endowment for the Arts and the National Endowment for the Humanities, which is $5.25 million more than the 2020 enacted levels and rejects the White House\u2019s budget request proposal to eliminate the agencies. The bill includes language that permits grant funds appropriated this year and in fiscal years 2019 and 2020 to be used for operating expenses. The bill also ensures that priority is given to providing services or awarding financial assistance for projects, productions, workshops, or programs that serve underserved populations.<\/span><\/p>\n

SE ANUNCIA EL SEMINARIO DE LIDERAZGO Y DEFENSA DE LAS ARTES 2021 (DH)<\/b><\/h2>\n

WESTAF anunci\u00f3 que nuestro Seminario de Liderazgo y Defensa de las Artes (ALAS, por sus siglas en ingl\u00e9s) 2021 se llevar\u00e1 a cabo el mi\u00e9rcoles 24 de febrero y el jueves 25 de febrero de 2021. El ALAS de este a\u00f1o se llevar\u00e1 a cabo de manera virtual con un enfoque ampliado. El seminario contar\u00e1 con una serie de paneles de discusi\u00f3n y oradores que compartir\u00e1n sus conocimientos sobre temas relacionados con la defensa federal, la participaci\u00f3n de los miembros del Congreso y la transformaci\u00f3n del campo. Entre los panelistas confirmados en esta etapa se incluyen C\u00e9zanne Charles, cofundador del estudio de dise\u00f1o rootoftwo; Hal Real, fundador de World Cafe Live, presidente de la Mid-Atlantic Arts Foundation y presidente de la National Independent Venue Foundation; Heather Noonan, vicepresidenta de defensa de la Liga de Orquestas Estadounidenses y convocante del Grupo de Defensa Cultural; y los copresidentes de la Western Arts Advocacy Network (WAAN), Manny Cawaling, director ejecutivo de Inspire Washington, y Julie Baker, directora ejecutiva de California Arts Advocates. Enviaremos actualizaciones y m\u00e1s detalles sobre la reuni\u00f3n en las pr\u00f3ximas semanas a medida que haya m\u00e1s informaci\u00f3n disponible. Se envi\u00f3 un anuncio a la junta directiva de WESTAF y a la red de agencias de arte estatales y pronto enviaremos un anuncio a los posibles participantes. La inscripci\u00f3n se abrir\u00e1 a finales de este mes en la plataforma de eventos Aventri. Esperamos que puedas unirte a nosotros.<\/span><\/p>\n

CVSUITE Y NASAA PROYECTO DE RECUPERACI\u00d3N Y ECONOM\u00cdA CREATIVA FINALIZADO Y SE LANZAR\u00c1 TRAS UN EVENTO DE LA C\u00c1MARA DE COMERCIO DE EE. UU. ESTA SEMANA (DH)<\/b><\/h2>\n

The CVSuite team finalized the Creative Economy and Recovery report being produced in collaboration with NASAA (a paid contract), which will be provisionally released on Monday, January 18, 2020 following a US Chamber of Commerce, NASAA, Americans for the Arts, and National Endowment for the Arts event,<\/span> Starring Role: Arts and Entertainment in the Pandemic Era<\/span><\/a>. The report, 92 pages and 22,951 words in length with over 120 sources in its final draft form, features 11 case studies from states and communities across the country\u2014Arizona, Arkansas, Georgia, Maryland, Massachusetts, Minnesota, Nebraska, Tennessee, Vermont, Washington, and West Virginia. In each, resilient regions and creative industries, dynamic organizations, well-established and innovative initiatives and programs, and a number of creative economy-supportive public policies are examined. In Arizona, the Arizona Creative Communities Institute is explored alongside the development of the creative economy in selected communities. The place of arts and culture within the regional development aspirations of Northwest Arkansas and the art-led economic development of Western Massachusetts are also explored alongside a suburban creative district in Prince George\u2019s County Maryland and cultural tourism in Appalachian Tennessee. Recent legislation that creates the pathway to a statewide creative districts program in Nebraska that builds upon its growing creative economy is also explored. The award-winning radio music program Mountain Stage and Charleston, West Virginia\u2019s music industry are also explored as is the meteoric rise of Georgia\u2019s film industry. The creative economy strategies that leverage the rich historical, scenic, and cultural assets of rural regions in Southern Minnesota and Northeast Kingdom Vermont are also presented. Bellevue, Washington\u2019s thriving digital creative economy, particularly a growing gaming industry, is considered in the context of its emergence as a tech hub. These textured stories also present CVSuite data that point to growing industries and job markets in some creative economies and high concentrations of creative activity in states and regions that are not often identified as creative centers.\u00a0<\/span><\/p>\n

LAS AGENCIAS ESTATALES DE ARTE DE LA REGI\u00d3N WESTAF DESEMBOLSAN HASTA LA FECHA $85 MILLONES EN FONDOS DE AYUDA ESTATAL AL SECTOR DE LAS ARTES Y LA CULTURA EN EL OESTE (DH)<\/b><\/h2>\n

The total in state-directed relief funds directly supporting arts and culture and administered by state arts agencies has risen to over $85 million across the region including a <\/span>Paquete de ayuda de $50 millones para la cultura de Oreg\u00f3n<\/span><\/a>, a $19.5 million allocation of state relief funds to the Utah Division of Arts and Museums through the <\/span>Programa Crear en Utah<\/span><\/a>, el<\/span> Asignaci\u00f3n de $2 millones de fondos de ayuda estatal a la Comisi\u00f3n de las Artes de Arizona<\/span><\/a>, el <\/span>Programa de subvenciones de ayuda de $3,4 millones entregado por la Comisi\u00f3n de Artes del Estado de Washington y el Departamento de Comercio del Estado de Washington<\/span><\/a>, el <\/span>$7.5 million in state relief funding recently awarded to Colorado Creative Industries<\/span><\/a>, el <\/span>$2.4 million the Wyoming Arts Council received from the Wyoming Governor’s Office through the CARES Act for arts and cultural relief<\/span><\/a>La Oficina del Gobernador de Nevada para el Desarrollo Econ\u00f3mico desembols\u00f3 fondos de ayuda para la pandemia a organizaciones de arte y cultura (y otras organizaciones sin fines de lucro y empresas) a trav\u00e9s del programa $40 millones <\/span>Programa de subvenciones de apoyo t\u00e9cnico de emergencia ante pandemias (PETS)<\/span><\/a> and partnered with the Nevada Arts Council to offer technical assistance. Montana Arts Council\u2019s CARES program received supplemental support from the Montana Governor\u2019s Office of Budget and Program Planning to meet demand for their grants to individuals and organizations. All of these state arts agencies have shown tremendous leadership in making the case for the value of arts and culture and their need for support during this period of extreme disruption, and there looks to be more good news on the horizon in other states. Notably, California Governor Gavin Newsom\u2019s $575 million Early Action Budget proposal, part of a $4.5 billion recovery proposal, includes $25 million for small cultural institutions, such as museums and art galleries, that have been constrained by the pandemic in their ability to educate the community and remain financially viable to be disbursed by California Governor’s Office of Business and Economic Development. Funding for a new California Creative Corps Program, a modern creative workforce program (what some might call a \u201cWPA-style program\u201d), is also included in the budget proposal to be launched by California Arts Council. WESTAF facilitated a special WAAN knowledge sharing session on strategies for securing state relief funds in August 2020, and participates in regular and ongoing dialogues with Californians Arts Advocacy and the WESTAF supported lobbyist in California on strategies for securing state relief funding for the arts and cultural sector including individual artists.<\/span><\/p>\n

SE APLAZ\u00d3 EL LANZAMIENTO DE LA SOLICITUD DE SUBVENCI\u00d3N TOURWEST PARA EL CICLO DE SUBVENCIONES 2021-2022 (LM)<\/b><\/h2>\n

Debido a los efectos sin precedentes de la pandemia de COVID-19, el equipo TourWest de WESTAF se ha dedicado a ofrecer la mayor flexibilidad posible para adaptarse a nuestra comunidad de presentadores y artistas durante este momento dif\u00edcil. En un esfuerzo por seguir brindando esta flexibilidad, el equipo de SRI ha decidido realizar revisiones al proceso de solicitud y las pautas al comienzo del nuevo ciclo de solicitudes para servir mejor a los presentadores de nuestra regi\u00f3n. Para crear la solicitud m\u00e1s reflexiva y relevante, la fecha de lanzamiento se ha pospuesto hasta febrero de 2021. La nueva fecha de lanzamiento no afectar\u00e1 el calendario del ciclo de subvenciones. Los proyectos elegibles a\u00fan deben llevarse a cabo entre el 1 de septiembre de 2021 y el 31 de agosto de 2022. La fecha l\u00edmite de solicitud del 1 de abril de 2021 tambi\u00e9n seguir\u00e1 siendo la misma. Pr\u00f3ximamente se anunciar\u00e1 la fecha de lanzamiento de la solicitud, as\u00ed como los detalles de los cambios y adaptaciones realizados a la solicitud 2021-2022 que reflejar\u00e1n los efectos de la pandemia de COVID-19 y nuestro campo cambiante.<\/span><\/p>\n

LANZAMIENTO DE LA APLICACI\u00d3N WESTAF ELC21 (MS)<\/b><\/h2>\n

January 8 saw the launch of the <\/span>WESTAF ELC 2021 program application.<\/span><\/a> This program typically takes place in Denver, but given the ongoing pandemic, the program will take place online March 18-24, 2021. We welcome back our longtime faculty members, Salvador Acevedo and Margie Reese. Madalena Salazar and David Holland will continue to play a role on the faculty, in addition to managing the program. We encourage trustees to recommend qualified applicants and share the announcement with their networks. Applications will be due at 5:00 p.m. Mountain time, Monday, February 1st, 2021. For more information, please reach out to Madalena (<\/span>madalena.salazar@westaf.org<\/span>).<\/span><\/p>\n

EQUIPO DE SRI ASISTIR\u00c1 A LA CONFERENCIA APAP|NYC+ 2021 (DH)<\/b><\/h2>\n

La Asociaci\u00f3n de Profesionales de las Artes Esc\u00e9nicas (APAP), la organizaci\u00f3n nacional de servicios, defensa y membres\u00eda para la industria de la presentaci\u00f3n de artes esc\u00e9nicas, est\u00e1 organizando una conferencia virtual del 8 al 12 de enero de 2021, y la nueva presidenta y directora ejecutiva de APAP, Lisa Richards Toney, ofreci\u00f3 a WESTAF un asiento de cortes\u00eda como socio. Lani Morris y David Holland asistir\u00e1n a la conferencia y centrar\u00e1n su participaci\u00f3n en asistir a sesiones relacionadas con la pr\u00e1ctica de equidad en el campo (incluida la accesibilidad) y temas de defensa y pol\u00edticas. Tambi\u00e9n planeamos asistir a algunas exhibiciones independientes para aprender m\u00e1s sobre c\u00f3mo los artistas esc\u00e9nicos est\u00e1n presentando su trabajo en espacios digitales durante este tiempo.\u00a0\u00a0<\/span><\/p>\n

DIRECTOR DE RESPONSABILIDAD SOCIAL E INCLUSI\u00d3N B\u00daSQUEDA (DH)<\/b><\/h2>\n

Se han completado las entrevistas de la primera ronda y se han seleccionado seis candidatos para el puesto de director de responsabilidad social e inclusi\u00f3n. El Comit\u00e9 de evaluaci\u00f3n de candidatos se reunir\u00e1 esta semana para seleccionar a los finalistas para las entrevistas.<\/span><\/p>\n

FINANZAS Y ADMINISTRACI\u00d3N (AH)<\/b><\/h2>\n

\u00a1Gracias a Lauren, Jess y Becca por mantener a raya las finanzas y los recursos humanos durante las vacaciones para que Becky y Amy pudieran tomarse un descanso despu\u00e9s del trabajo de campo de auditor\u00eda! Ahora todos estamos volviendo a la normalidad para el nuevo a\u00f1o. Becca est\u00e1 ocupada con el proceso de contrataci\u00f3n del nuevo director de SRI, as\u00ed como con otras necesidades emergentes. Janae se ha unido al equipo y tendr\u00e1 acceso de solo lectura al sistema financiero y al sistema bancario en l\u00ednea para que pueda brindar soporte a los equipos de finanzas y ZAPP a partir de la pr\u00f3xima semana (adem\u00e1s de otro soporte \u00fatil de recursos humanos y operaciones). \u00a1Gracias, Janae! Amy y Becky est\u00e1n ocupadas recopilando los documentos necesarios para nuestra declaraci\u00f3n de impuestos anual, que ser\u00e1 administrada por Plante Moran. Becky est\u00e1 asumiendo m\u00e1s aprobaciones de codificaci\u00f3n a partir de este mes: este es un primer paso en una transici\u00f3n en la que su puesto administrar\u00e1 de manera m\u00e1s completa el proceso de cierre mensual. Lauren y Jess est\u00e1n avanzando con la transici\u00f3n de los clientes de ZAPP a los pagos EFT (transferencia electr\u00f3nica de fondos), lo que requiere ajustes en sus procesos financieros, a partir de este mes.\u00a0<\/span><\/p>\n

PLAN ESTRAT\u00c9GICO (NE)<\/b><\/h2>\n

La cohorte de pol\u00edticas se reuni\u00f3 por \u00faltima vez a mediados de diciembre con una reuni\u00f3n dirigida por su patrocinador, David Holland. El grupo revis\u00f3 nuestros tres documentos de alcance en profundidad con la orientaci\u00f3n de David e identific\u00f3 los elementos que el grupo priorizar\u00eda. Las l\u00edderes de la cohorte, Justine y Janae, se reunir\u00e1n con David a principios de enero para discutir los pr\u00f3ximos pasos para la cohorte, as\u00ed como para seguir desarrollando planes para seguir colaborando con los asesores fiduciarios. Un gran logro para la cohorte empresarial fue terminar de limpiar campos adicionales en Zoho para que el CRM de WESTAF sea m\u00e1s uniforme en toda la organizaci\u00f3n. La cohorte tambi\u00e9n se ha centrado en automatizar m\u00e1s tareas con el objetivo de aumentar las ventas y los ingresos. Su pr\u00f3ximo objetivo es explorar una posible nueva plataforma de escritorio para artistas donde los artistas puedan administrar sus negocios en una sola plataforma.<\/span><\/p>\n

MARKETING Y COMUNICACIONES (LH)<\/b><\/h2>\n

This week, the MarComm team announced the postponed grant cycle for the 2021 <\/span>Tour Oeste<\/span><\/a> program as well as the launching of the <\/span>Emerging Leaders of Color 2021<\/span><\/a> application. The team continues to make updates to the WESTAF website, including a brand new Technology page and a reformatted and more navigable News page, both scheduled to go live in January. It is also wrapping up work on the Leaders of Color website, now scheduled to launch in February. In tech product marketing, the team recently launched a brand new <\/span>Programar una demostraci\u00f3n<\/span><\/a> page on the GO Smart sales site and launched its first GO Smart marketing campaign for the fiscal year, an email campaign to a targeted list of grant makers based on our product personas. The team is also currently working on segmenting a list of over 2,800 potentials for CaFE that contains up to four CaFE personas, including its first target: gallery directors. The team plans to launch the CaFE Galleries campaign via email and social media (with video ads) in late January. CVSuite also recently launched another campaign around its <\/span>Specialized Impact Reports<\/span><\/a> to a new marketing list, which so far has generated eight leads. The team submitted content for the January National Endowment for the Arts Newsletter and is currently working on the February edition of <\/span>WESTAF Now<\/span><\/i>. In meeting and event planning, with Natalie Scherlong\u2019s great work, the team has selected an online event management software (<\/span>Aventr<\/span><\/a>i), which it will debut at the 2021 Arts Leadership and Advocacy Seminar scheduled for late February. The MarComm team (+Natalie) is working on a plan to onboard the convenings team onto Aventri and will begin building out a registration page (and then a more expanded site) for ALAS ’21. Kelly Ernst (honorary MarComm team member!) has stepped in to help design the ArtX logo, which she has been working on with feedback from the ArtX committee. She plans to design a set of basic assets by the end of the month.\u00a0<\/span><\/p>\n

CAFETER\u00cdA (RV)<\/b><\/h2>\n

El equipo de CaFE (junto con ventas y marketing) est\u00e1 listo para 2021 con un inicio en el progreso del primer trimestre de OKR, una reuni\u00f3n de Zoom para intercambiar ideas sobre nuevos temas para seminarios web, blogs y boletines informativos, una nueva campa\u00f1a de marketing dirigida a galer\u00edas y museos, una interfaz de usuario de administraci\u00f3n redise\u00f1ada que se lanzar\u00e1 pr\u00f3ximamente y ponerse al d\u00eda con m\u00e1s de 40 nuevos clientes potenciales del \u00faltimo mes.<\/span><\/p>\n

CVSUITE (KE)<\/b><\/h2>\n

CVS complet\u00f3 la reuni\u00f3n trimestral de objetivos y resultados clave (OKR) en la que discuti\u00f3 y ajust\u00f3 las metas. Los OKR en general est\u00e1n encaminados con el sitio de ventas y la gu\u00eda del usuario. Trevor est\u00e1 terminando los ajustes a la gu\u00eda del usuario para reflejar los nuevos cambios y el equipo ha comenzado nuevamente el proyecto de migraci\u00f3n del sitio de ventas y la gu\u00eda del usuario despu\u00e9s de suspenderlo debido a la restricci\u00f3n de recursos. CVSuite vendi\u00f3 tres informes de impacto especializados, incluido un informe personalizado de COVID-19, lo que lo coloca en 75% de sus objetivos de ventas para las ventas de informes de clientes existentes. El equipo lanz\u00f3 oficialmente la p\u00e1gina de la campa\u00f1a de Informe de impacto especializado, as\u00ed como una campa\u00f1a de marketing por correo electr\u00f3nico en torno a ella. La campa\u00f1a obtuvo una tasa de apertura de 29% y una tasa de clics de 9%, ligeramente por encima del promedio de CVS. Dos oportunidades de venta importantes, Asheville Area Arts Council y Nevada Arts Commission, a\u00fan est\u00e1n en proceso.<\/span><\/p>\n

Vu\u00e9lvete inteligente (JG)<\/b><\/h2>\n

The marketing team will be sending a campaign email this week to a list of roughly 200 arts, cultural, and city grant funders. The list was culled from GrantStation and is a new group of previously untapped potential clients. The GO Smart sales site now includes <\/span>a new demo sign-up page<\/span><\/a> that can better monitor visitor activity. The development team will begin research on four medium to large enhancements that aim to be rolled out over the next six months.<\/span><\/p>\n

ARCHIVO DE ARTE P\u00daBLICO (LG)<\/b><\/h2>\n

PAA team has just contracted a new development term to re-build the existing search and explore functionality in the next seven weeks. New development will include the ability to sort within particular search results categories which will greatly improve the user experience. PAA is looking to finalize the sale of the CMS to three potential clients in January. In addition, PAA recently built and launched a new <\/span>Popular Searches<\/span><\/a> page to help direct users to PAA content.<\/span><\/p>\n

ZAPP (CV)<\/b><\/h2>\n

Thanks to the great work led by Julia and Natalie V., ZAPP launched a <\/span>new sales site<\/span><\/a> at the end of December. The sales site is the first for ZAPP and will help the team in its endeavors to increase ZAPP\u2019s online presence and better position it in search results. The team also launched the enhancement to allow events to collect applications from non-artist vendors \u2014 something it believes can increase revenue and add value to the system. Finally, the team is happy to report that ZAPP\u2019s December renewal figures were only four short of our December 2019 numbers, a sign that organizations are optimistic about returning to in-person events in 2021.\u00a0<\/span><\/p>\n

Atentamente,<\/span><\/p>\n

cristiano<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Greetings WESTAF trustees and colleagues: Welcome to the first biweekly recap of 2021. I know I don\u2019t need to tell you this, but it has already been a year that will be seared forever into our memories, and we\u2019re not even halfway through January. 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